Creative Strategist (Mumbai)

Creative Strategist (Mumbai)

About Us
Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Job Summary
We are looking for a Creative Strategist with strong agency experience and a deep understanding of beauty-led brand storytelling . In this role, you will drive the creative vision for influencer and social-first campaigns, translating brand DNA into compelling narratives, concepts, and pitch-worthy ideas.
You will play a key role in shaping beauty, skincare, makeup, and lifestyle campaigns , working closely with creators, clients, and internal teams to deliver high-impact, aesthetically driven work.

Key Responsibilities
Campaign Conceptualization
Ideate and execute beauty-focused influencer campaigns across social platforms
Develop campaign narratives that highlight product benefits, rituals, textures, and transformations
Ensure concepts align with brand tone, visual language, and cultural relevance
Pitch Decks & Presentations
Create visually refined, on-brand pitch decks that bring beauty concepts to life
Present creative ideas, influencer strategies, and campaign frameworks with clarity and confidence
Brand Strategy
Build and evolve beauty brand strategies that strengthen positioning and drive long-term equity




Translate brand guidelines into social-first, creator-led storytelling
Creative Ideation
Lead brainstorming sessions to deliver fresh, trend-aware, and platform-native ideas
Balance creativity with commercial objectives and influencer feasibility
Scriptwriting & Storytelling
Write compelling scripts and content directions for beauty influencers, product launches, and branded content
Adapt storytelling across formats—reels, shorts, long-form, and presentations
Client Collaboration
Partner closely with beauty brand teams to understand their vision, products, and feedback
Ensure all creative outputs meet both aesthetic excellence and performance goals
Market & Trend Research
Track beauty trends, influencer formats, platform innovations, and competitor activity
Use insights to inform strategy, ideation, and creative recommendations

Experience
2+ years of experience as a Creative Strategist in an agency environment
Proven experience working on beauty, fashion, lifestyle, or premium consumer brands
Strong background in influencer marketing and social-first campaigns

Skills
Strong creative thinking with a keen eye for beauty, aesthetics, and storytelling
Expertise in creating pitch decks using PowerPoint, Keynote, or Canva
Deep understanding of influencer marketing, beauty content formats, and social platforms
Excellent communication and presentation skills
Ability to manage multiple projects in a fast-paced, deadline-driven setting
Analytical mindset to convert trends and insights into actionable creative ideas

📌 Creative Strategist (Mumbai)
🏢 Barcode Entertainment: Strategic Brand Solutions
📍 Mumbai