Performance Marketing (Mumbai)

Performance Marketing (Mumbai)

Company Description
MISHO is an award-winning design studio and jewelry brand celebrated for its innovative and architecturally inspired creations. Its collections have gained international recognition and have been embraced by global celebrities including Zendaya and Taylor Swift. Featured in prestigious publications like Vogue, Harper’s Bazaar, and Forbes, MISHO's pieces reflect the brand’s ethos of crafting sculpted, modern designs that embody wearable architecture. Led by founder and creative director Suhani Parekh, who has been honored as part of Forbes Asia's 30 under 30 list, MISHO continues to push the boundaries in contemporary jewelry design.

Role Description
This is an on-site full-time role for a Performance Marketing professional, located in Mumbai. The role involves planning and executing performance-driven marketing campaigns across various channels to drive growth and engagement. Responsibilities include conducting thorough market research, implementing effective marketing strategies, analyzing campaign performance, and optimizing processes to maximize return on investment. Collaborating with sales and customer service teams to deliver a seamless customer experience is also a key aspect of the role.

Qualifications
Strong Communication skills, both written and verbal, with the ability to convey ideas effectively
Proficiency in Market Research to analyze trends, industry insights, and consumer behavior
Experience in Sales and providing exceptional Customer Service to enhance engagement and loyalty
Expertise in developing Marketing Strategies that drive performance and measurable outcomes
Data-driven mindset with the ability to track, analyze, and optimize marketing campaigns
Experience with digital advertising platforms and campaign management tools is a plus
Bachelor’s degree in Marketing, Business, or a related field is preferred
1. Paid Performance Marketing (Meta, Google, Pinterest)
Plan, launch and optimise paid campaigns across US, UK, EU, UAE & India
Track ROAS, CAC,



and conversion metrics; adjust budgets daily
Build and test creatives with the content team
Implement audience segmentation and retargeting strategies
Ensure all settings, pixel data, and event tracking are properly configured

2. CRM, Email & SMS
Build automated flows (welcome, abandon cart, post-purchase, win-back)
Create segmented newsletters aligned with product drops and seasonal moments
Track key retention metrics (open rate, CTR, repeat purchase rate)
Manage end-to-end email marketing strategy (Klaviyo)

3. E-commerce & Website Growth (Shopify)
Manage Shopify Markets, pricing, shipping thresholds, and product listings
Ensure site speed, navigation, conversion rates, and checkout optimisation
Coordinate with dev/design team for landing pages, A/B tests, and UX improvements
Conduct weekly CRO checks using GA4, Hotjar, Meta Pixel data

5. Affiliate Marketing
Manage affiliate marketing programs
Track commissions, approvals, and publisher performance

6. Analytics & Reporting
Manage weekly and monthly digital performance reports
Analyse traffic, channel attribution, conversion paths, region-wise revenue
Use insights to refine creative, product merchandising, and campaigns
Forecast demand and allocate budgets by region & channel

7. Launches & Campaigns
Drive digital strategy for new collection drops, couture capsules & retail collaborations
Build launch funnels: teasers → email capture → drop announcements → retargeting
Collaborate with production to align inventory with campaign timelines

Required Skills & Experience
4–7 years of experience in Digital Marketing (fashion/luxury preferred)
Strong hands-on experience with Meta Ads Manager, Google Ads, GA4,
Strong hands-on experience with Shopify
Proven ability to scale paid ads across international markets
Experience with email automation tools (Klaviyo, Whatsapp)
Robust analytical mindset with advanced Excel/Google Sheets skills
Excellent communication, project management, and cross-team coordination
Up-to-date knowledge of algorithms, trends, targeting, and attribution models

📌 Performance Marketing (Mumbai)
🏢 MISHO
📍 Mumbai