Marketing Manager (Mumbai)

Marketing Manager (Mumbai)

Onsite Location : Andheri, Mumbai
D2C Experience appreciated
Area of interest : Social Meda, Organic Content, Events, Influencers

About the Role

We’re building a bold, culture-driven performance brand at the intersection of fitness, recovery, and mindset. We’re looking for a Marketing Manager who understands how modern brands grow someone who blends creativity, data, internet culture, and community building. You should be comfortable running campaigns end-to-end, experimenting fast, and making the brand feel alive across digital and real-world touchpoints.

If you live and breathe fitness, training, or athletic culture that’s a big advantage.

Key Responsibilities

Brand & Growth
Own brand voice, storytelling, and positioning across all channels.
Build a strong cultural presence in fitness, recovery, and performance communities.
Translate product benefits into compelling narratives, campaigns, and launches.

Digital Marketing
Manage social media strategy, mainly Instagram.
Drive content calendars, creator collaborations, UGC, and trend hijacking.
Run performance marketing (Meta, Google, influencer funnels, landing pages).
Optimize funnels, CAC, LTV, retention, and conversions.

Campaigns & Launches
Conceptualize and execute product launches, seasonal campaigns, drops, collabs.
Coordinate creatives, copy, videos, influencers, PR, and offline activations.
Own campaign timelines, budgets, and performance reporting.

Community & Partnerships
Build athlete, trainer, gym,



and creator partnerships.
Activate events, pop-ups, races, training communities, and experiential marketing.
Grow brand advocates and loyalty programs.

Analytics & Optimization
Track KPIs, growth metrics, attribution, cohort behavior.
Run A/B tests across creatives, funnels, messaging, and offers.
Turn insights into continuous optimization.

Who You Are
3–7+ years in consumer brand marketing, DTC, startup, or high-growth environment.
Solid understanding of modern digital channels, creator economy, and performance marketing.
Excellent storytelling instincts — you understand culture, memes, trends, and timing.
Hands-on executor who enjoys building, testing, and shipping fast.
Comfortable working cross-functionally with product, design, ops, and founders.
Data-literate: dashboards, funnels, experimentation mindset.
Strong copy sense and visual judgment.

Bonus Points
Actively into fitness, running, gym culture, sports, or wellness.
Experience in health, supplements, recovery, sportswear, or performance brands.
Has built or scaled a brand community before.
Has managed creators, athletes, or ambassadors.

What You’ll Get
Ownership and autonomy to build a brand with all available resources.
Fast execution environment with real impact.
Creative freedom to experiment with campaigns and culture.
Access to fitness ecosystem, events, and partnerships.
Competitive compensation + growth upside.

📌 Marketing Manager (Mumbai)
🏢 The Pain
📍 Mumbai