05 Feb
MARS Cosmetics
Delhi
Job Description: Sensory Scientist / Sensory & Consumer Insights Scientist
Company: MARS Cosmetics
Location: Delhi (On-site)
Function: R&D; / Product Innovation
Role purpose
Own the sensory measurement system for MARS—turn “feels premium / spreads well / smells clean” into reliable language, scores, and insights that guide formulation decisions and predict consumer liking.
Key responsibilities
Build and run MARS’ sensory program across makeup + skincare: descriptive analysis, attribute rating, preference tests, CLT/HUT support.
Create and maintain a sensory lexicon and scorecards (e.g., slip, drag, cushion, tack, afterfeel, greasiness, powderiness, film, dry-down time, pay-off, blurring).
Recruit/train a trained internal panel ; ensure calibration, repeatability, and panel performance tracking.
Design studies: sampling plan, blinding/randomization, test conditions, bias controls, and statistical validity.
Convert results into actionable formulation guidance : what to change (emollients, powders, polymers, silicones, emulsifiers) to move specific attributes.
Partner with R&D; on benchmarking : competitive mapping, “gold standard” references, and sensory targets per category/price tier.
Connect sensory to instrumental data : rheology/viscosity, tribology/friction, texture analyzer spread/firmness, gloss, payoff, wear tests—build correlations where possible.
Work with fragrance team/suppliers to evaluate fragrance performance in base : bloom, dry-down, off-notes, stability shifts, packaging interactions.
Maintain SOPs, data integrity,
and a searchable sensory database of prototypes and market products.
Present insights to leadership in a crisp way: heatmaps, perceptual maps, drivers of liking, and “next experiments” recommendations.
Success metrics (KPIs)
Repeatability of panel scores (low variance; high discrimination).
Time-to-decision reduction in development (fewer reformulation loops).
Correlation between sensory scores and consumer liking / repurchase intent.
Explicit category benchmarks + sensory targets adopted by formulators.
Qualifications
MS/PhD in Sensory Science, Food Science, Psychology, Chemistry, Chemical Engineering, Pharmaceutics, or related.
3–8 years in sensory/consumer research (beauty preferred; FMCG acceptable with strong transferable methods).
Strong working knowledge of sensory methods + stats (ANOVA, PCA, preference mapping; regression).
Comfortable in lab settings and with product handling protocols and hygiene standards.
Must-have skills
Sensory panel training + test design
Quantitative analysis + insight storytelling
Cross-functional collaboration with formulators
High sensory acuity and disciplined evaluation habits
Nice-to-have
Experience in color cosmetics sensory (payoff, slip, blurring, tack, transfer)
Exposure to tribology/rheology/texture analyzer work
Experience managing fragrance evaluation with suppliers
What we offer
High ownership role building MARS’ sensory capability end-to-end; direct impact on product quality and repeat purchase.
📌 Sensory Scientist (Delhi)
🏢 MARS Cosmetics
📍 Delhi
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