Brand Marketing & Lead generation Specialist (Chennai)

Brand Marketing & Lead generation Specialist (Chennai)

Role Purpose
Own and drive brand strategy, marketing communication and integrated campaign execution in close collaboration with leadership and management. The role is responsible for owning brand positioning, creative direction and marketing execution across all internal touchpoints and external clients, leveraging up-to-date tools, including AI-assisted workflows to accelerate ideation and execution.

Key Responsibilities
Brand Strategy & Positioning
Develop and recommend brand positioning, messaging frameworks, and value propositions for Ninja Media and client brands
Define campaign narratives, pitch storytelling and go-to-market communication
Ensure brand consistency across decks, creatives, articles, scripts and proposals
Creative & Content Direction
Lead the conceptualization and structuring of:
Creatives (design directions, visual themes, layouts)
Pitch decks, case studies, presentations
Articles, brand stories, campaign concepts
· Collaborate with design and content teams to translate ideas into high-quality outputs
· Present creative recommendations and marketing directions to management for feedback and final approval
AI-Assisted Creative & Ideation (Added Advantage)
Use AI tools to support:
Early-stage ideation and concept development
Moodboarding, references, and creative exploration
Faster structuring of content, narratives, and campaign ideas




Work alongside design teams to convert AI-assisted concepts into refined, final creatives
Hands-on AI usage is an added advantage, not a mandatory requirement.
Integrated Marketing & Campaign Planning
Plan and oversee integrated campaigns across ATL / BTL / OOH / Digital / On-ground formats
Translate business objectives into structured marketing plans and execution roadmaps
Stakeholder & Internal Collaboration
Partner with sales, business development, and leadership teams to strengthen pitch effectiveness
Coordinate with agencies, production partners, and media teams
Maintain brand governance and creative quality across all outputs

Ideal Profile
4–7+ years in Brand Marketing / Integrated Marketing / Creative Strategy
Strong storytelling, creative judgment and campaign planning skills
Comfortable collaborating with management and incorporating feedback
Experience working with designers, writers and cross-functional teams
Exposure to AI-assisted creative or marketing workflows is a plus

KPI & Success Indicators
Quality and clarity of brand communication
Alignment of creative outputs with management vision
Campaign execution efficiency and consistency
Improvement in pitch quality and client confidence

Interested Candidates can contact the HR Team on (phone hidden)...

📌 Brand Marketing & Lead generation Specialist (Chennai)
🏢 Ninja Media Creations
📍 Chennai