Senior Performance Marketing (Bengaluru)

Senior Performance Marketing (Bengaluru)

Role goal
Own and scale Trackk’s entire performance engine. This role is about driving efficient, scalable growth across digital channels with a strong bias towards data, experimentation, and full-funnel ownership.

What you’ll do
● Lead all performance marketing channels: Google Ads, Meta Ads, App Store Ads , and experiments on Reddit, X, Telegram , and affiliate partnerships (fintech tie-ups) .
● Own budget planning, projections, daily reporting, and P&L; outcomes (this is a 24/7, high-ownership role).
● Design and run structured experiments across creatives, communication, audiences, and funnels .
● Drive event-based optimisation with a deep understanding of platform algorithms and delivery mechanics.
● Work closely with product to improve app onboarding, conversion rates, and retention , backed by data.
● Partner with creative teams to define explicit creative requirements, testing frameworks, and feedback loops.
● Build and refine ICP-led acquisition for Tier 1 & Tier 2, 18–35 new-gen users . What we’re looking for
● Strong hands-on expertise in Google, Meta, and App Store Ads (not just oversight).




● Experience managing ₹3–5 Cr+ monthly ad spends at scale.
● Deep understanding of platform algorithms , optimisation logic, and scaling constraints.
● High comfort with martech integrations, tracking, attribution, and event frameworks .
● Data-first mindset: every decision backed by numbers, not opinions.
● Strong grasp of full-funnel optimisation — from click to install to onboarding to activation.
● Comfortable with daily reporting, rapid iteration, and owning results end-to-end.

Bonus
● Experience in fintech, broking, or consumer apps.
● Hands-on exposure to affiliate-led growth and partnerships.
● Prior experience influencing product and creative teams through data insights.

Success looks like
● Consistently improving CAC, activation, and downstream metrics.
● Clear experimentation cadence with learnings feeding into product and creative.
● Predictable, scalable growth aligned with Trackk’s ICP and revenue goals.

📌 Senior Performance Marketing (Bengaluru)
🏢 Trackk
📍 Bengaluru