HCP Marketing Lead (New Delhi)

HCP Marketing Lead (New Delhi)

Responsible to lead the entire HCP Marketing vertical of the most challenging yet interesting categories in the space of Pharmaceuticals/Nutrition as a "MARKETING LEAD"

Head Quarter: New Delhi/NCR

CTC: 35 Lakhs + Performance Bonus as per company policy

Disclaimer: Anyone not working as a GPM for minimum 4+ years or MM for minimum 1-2 years please do not apply

Direct Reporting to: General Manager

Responsibilities

Formulation of annual marketing strategies, communication development for HCP/Patients
Execution Excellence in driving specialty like Pediatricians, Gynaecologist, GPs, Cardio, Diabeto activations/engagements
Know how HCP insights are extracted from HCP research and utilize it effectively with a robust communication/sustainable marketing campaigns
Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force
Responsible to identify potential opportunities within community & drive incremental growth of products with synergy
Responsible for the topline and A&P; management




Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales
Manage creative agencies, collaborate closely as strategic partners
Liaise with internal stake holders to gather and analyze latest trends/insights by using qualitative/quantitative resources
Support and drive sales team in achieving targets and ROI

Qualifications

Worked in the Marketing Management and Strategic Management with minimum 12-15 years; working as MM from last 2 years or GPM/Sr. GPM from last 4 years
Should have strong community marketing experience & community business model know-how
Successful track record of establishing new categories/concepts/brands among HCPs and/or consumers
Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
Experience in sales function will be an added advantage
Solid in product and therapy science.
MBA Marketing from reputed Institute is desirable but not a limitation

📌 HCP Marketing Lead (New Delhi)
🏢 Recognized
📍 New Delhi