Franchise Development Manager, Education Sector (India)

Franchise Development Manager, Education Sector (India)

12 Mar
|
Techno India Group
|
India

12 Mar

Techno India Group

India

1. Area Manager – School Franchise Sales

Location: Kolkata (Covering South & North Bengal)

Reporting to: Head of Partnerships / Director – Group Schools

Position Summary:

The Area Manager is responsible for the strategic expansion of Techno India Group Schools. This role involves identifying high-potential investors, negotiating large-scale franchise agreements, and ensuring the brand’s footprint grows consistently across West Bengal’s diverse districts.

Key Responsibilities:

- Strategic Expansion: Lead the end-to-end franchise acquisition process for K-12 and Play Schools in assigned territories (Kolkata, Siliguri, Asansol, Malda, etc.).

- Investor Relations: Identify, vet, and pitch to high-net-worth individuals (HNIs) and corporate partners who align with TIG’s educational vision.

- Market Analysis: Conduct feasibility studies and "catchment area" analysis to determine the viability of new school locations.

- Sales Lifecycle Management: From lead generation and site visits to signing the Franchise Agreement and collecting initial franchise fees.

- Revenue Targets: Meet or exceed quarterly and annual franchise sign-up targets to ensure the group’s growth KPIs are met.

- Stakeholder Liaison: Act as the primary bridge between the investor and TIG’s legal, academic, and infrastructure teams during the pre-operational phase.

Qualifications & Skills:

- Experience: 5–8 years in Franchise Sales (Education sector experience is highly preferred).

- Education: MBA in Marketing or Business Administration.

- Skills: Expertise in B2B sales, contract negotiation, and financial modeling (ROI projections for partners).

- Regional Knowledge: Deep understanding of the socio-economic landscape of West Bengal.

2. Executive – School Franchise Development & Operations

Location: Regional (South Bengal / North Bengal Focus)

Reporting to: Area Manager / Franchise Head

Position Summary:





The Executive role is a hybrid of sales support and operational hand-holding. This individual ensures that once a franchise is signed, the school is set up for success, follows TIG’s SOPs, and maintains high enrollment numbers.

Key Responsibilities:

- Lead Generation & Conversion: Support the Area Manager by managing the CRM, following up with prospects, and organizing discovery days/seminars.

- Onboarding & Set-up: Assist current franchisees in the "Pre-Launch" phase, including site selection guidance, interior branding, and recruitment of initial staff.

- Operational Compliance: Conduct regular audits of franchise schools to ensure adherence to Techno India Group’s academic standards and administrative policies.

- Admission Support: Collaborate with the marketing team to design local area marketing (LAM) plans for franchisees to drive student admissions.

- Relationship Management: Serve as the day-to-day point of contact for franchisees, resolving grievances and providing technical/operational support.

- Collateral Management: Ensure all business collaterals, brochures, and digital assets are updated and utilized correctly by regional partners.

Qualifications & Skills:

- Experience: 2–4 years in Business Development or Operations.

- Education: Bachelor’s degree (Management or Education background preferred).

- Skills: Proficiency in CRM software, excellent presentation skills (PowerPoint/Canva), and a "customer-first" mindset.

- Travel: High willingness to travel across North and South Bengal for site inspections and partner meetings.

Regional Focus Areas for Techno India Group

Region:

Focus Districts Strategic Goal:

Kolkata & Suburbs- Nadia, Murshidabad, Howrah, Hooghly, 24 Parganas (N/S) Premium K-12 Model / High-end Play Schools

South Bengal- Purba/Paschim Medinipur, Bardhaman, Birbhum Mass-market school models & Vocational integration

North Bengal- Darjeeling, Jalpaiguri, Cooch Behar, Malda Establishing flagship residential and day-boarding hubs

📌 Franchise Development Manager, Education Sector (India)
🏢 Techno India Group
📍 India

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