Skill required: Paid Media Services - Campaign ManagementDesignation: Management Level - Associate ManagerQualifications: Any GraduationYears of Experience: 10-14 yearsBe a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth.
We re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.In this role, you will be responsible for the requirement gathering, deployment, monitoring, optimization & performance reporting of various ad campaigns including display advertising (banner ads or rich media advertising), search advertising, online video advertising, etc. You will also be responsible for technically configuring ad campaigns on client s servers to run multiple placements across publishers.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.What are we looking for We are looking for individuals who have the following skillset:
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