Thermo Fisher Scientific
Thermo Fisher Scientific Inc. is the world leader in serving science, with revenues of more than $30 billion and approximately 80,000 employees globally. Our Mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity.
Through our premier brands – Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services – we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services.
We are looking for a digital marketer interested in helping to build & execute a best-in-class paid search and display program. Thermo Fisher has an eye on becoming the leader in the digital marketing space. Our customers expect more from their online experience than ever before, and it’s our mission to exceed their expectations. As a paid search manager, you’ll be responsible for executing variety of campaigns across divisions and deliver on key business objectives. You will help coordinate and execute marketing campaigns leveraging a suite of digital marketing tools from Adobe, Google, Salesforce.com, Oracle and IBM.
Role & Responsibilities
Plan, execute, monitor and optimize ad placements through paid campaigns
Paid campaigns include channels: Google paid search (SEM), display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)
Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid campaigns to stakeholders
Manage a large number of campaigns and budgets at the same time
Drive lead and ecommerce goals both on web as well as mobile app platforms
Monitor program outcomes, budgets and competitive landscape
Collaborate across teams internally and with vendors, partners
Provide regular and ad-hoc reports
Assist in the development of online marketing forecasts and business cases to influence advertising decisions
Identify causes and solutions to issues or unexpected results
Stay up to date on new developments, trends and technologies in the search and display advertising space. Integrate best practices
Education & Experience levels:
7+ year’s minimum hands-on experience with the following criteria:
Channel experience running SEM, Display and Remarketing ads
Strong knowledge and understanding of software tools like Adobe Analytics, Adobe Advertising Cloud (AMO), Google AdWords, Google Analytics
Demonstrate the ability and willingness to work together as a team
Demonstrated track record of business results through paid channels
Ability to manage and prioritize a variety of projects
Strong analytical skills to make data-driven decisions
Advanced excel skills desired
Excellent writing & communication skills
Computer science qualification
Work or educational experience related to the science industry
At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Apply today http://jobs.thermofisher.com .
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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