Marketing Executive | (V-202)

Marketing Executive | (V-202)

17 Sep
Oxford Instruments Plc

17 Sep

Oxford Instruments Plc


Job Description

Lead generation for India using a broad marketing mix and targeted marketing campaigns, utilizing current technologies to generate and increase A-grade leads and opportunities for our various product lines in India.

Coordinating and delivering individual business unit marketing strategies for India to aid in management of mutually agreed upon marcoms budget.

Working with all business units to establish an India Country marketing communications function.

Ensure consistent brand delivery and monitoring of brand perception.

Regular analysis of activities to deliver regional marketing intelligence and reporting with KPI dashboards, to support each BU and market segment.

To liaise with BUs which do not have sales employee in India to find and monitor their distribution channels. (MR, XT and Andor for the moment).

Key responsibilities:

Digital Marketing

Implement and monitor local digital marketing tactics in line with the BU strategies to increase qualified A leads which are passed to sales. (E-mail blasts, webinars, social media, etc.)

As necessary ensure the delivery of the lead generation and management process, ensuring lead data entry and follow up into CRM database for BUs.

Create, maintain and deliver the annual Marcoms Activities Calendar for commercial teams to understand general schedule of activities and further enhance cross-BUs collaboration.

Act as central window for OI India. on general marketing-related inquiries from outside company, in line with the marketing policy.

Brand Management

Assist in the production of regional MarCom materials (including brochure, leaflet, small gift) to ensure they comply with the corporate Brand Guideline.

Work with external agencies, vendors, and other marketing professionals to develop and deliver cost effective, co-ordinated publications, advertising, mailing, PR campaigns and offline branding events.

Build press relations and lists for the publishing of press releases to appropriate media in India and to support product launches

Support BUs to create formal press documents by ensuring use of appropriate terminology and expressions for the region.

Internal Communication

Support BU Teams to aid in planning and conduct Group company-wide events. e.g. OI Kick Off Meeting(s) for BUs, Bringing the Nanoworld Together (BTNT)

Market Intelligence & Dashboard ROI Reporting

Publish Monthly MarCom Report to enable BUs to evaluate data, review results, and implement improvements. Business dashboard generation of leading indicator KPIs.

Continually update market intelligence summary for India which can be used by the Group and individual business units, paying particular attention to growth target markets.


Working with global marketing teams supports BUs with creation and execution of regional marcoms strategy.

Oversight, management and execution of events, including exhibition application, booth set-up, and daily management of booth activities.

Monitor, quantify and analyse website leads and other relevant lead sources for India.

Provide full marketing communications support for product launches and working with the BU teams in localising content.

Provide central support to exhibitions, conferences, workshops and seminars to ensure that the brand identity and up-to-date product messaging is implemented.

Distributor Management

To liaise with BUs which do not have sales employee in India to find and monitor their distribution channels. (MRXT and Andor for the moment).

Education / Qualifications (Professional / Management)

College graduate/BA degree holder of any sort.

Relevant marketing / business experiences in B2B or scientific instruments companies.

Track record of success in driving lead generation programs across business units in the scientific instrument industry.

Professional Skills/ Abilities

Proven working experience in digital marketing, supporting and managing web based media

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Strong analytical skills and data-driven thinking

Basic IT knowledge, i.e. website operation, Internet.

Organized, with solid administrative/reporting skills and proficient PC skills including MS Office (Word, Excel and PowerPoint)

Must be familiar with search engine and design software such as Photoshop, Illustrator, etc. is preferred.

Excellent English communication in both writing and verbal.

Up-to-date with the latest trends and best practices in online marketing and measurement

Commercially astute.

Adept at KPI and marketing dashboard generation, creating business leading indicators, and addressing any negative trends

Personal Qualities

Adaptable, able to flex to needs of customers, team and the business

Proactive. self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working, using experience and any mistakes as positive opportunities for improvement.

Customer focused, establishes and exploits good, mutually beneficial customer/distributor relationships.

"Can do" attitude Decisive, able to work around issues to deliver performance

Superior communication and interpersonal skills to engage with and manage through people.

Rounded in approach sees bigger picture as well as own priorities and needs

The original job offer can be found in Kit Job:

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