Executive - Marketing - eCommerce Vertical - (YW-282)

Executive - Marketing - eCommerce Vertical - (YW-282)

18 Sep
Encasa Homes

18 Sep

Encasa Homes


About us:

Encasa is a digital-first home furnishings brand with distribution across the world (currently US, UK, Canada, France, Germany, Italy, Spain, Mexico and our home, India).We started off as an Amazon-first brand and are now expanding to an omni-channel presence. We manufacture our own high-quality products in factories based in Maharashtra and Tamil Nadu.

About you :

We are looking for a someone who is interested in Ecommerce Marketing. The role will have the broad scope of improving visibility and conversion of online sales across Indian and International marketplaces.

Roles & Responsibilities :

- Manage multiple product lines across one or more geographies.

- Look at the full-funnel of customer acquisition - drive discovery through keyword optimization and paid PPC ads, and lead to conversions through great product messaging and competitor positioning.

- Understand metrics of online sales such as impressions, click-thru rates, conversions, ACOS, etc.

- Use various promotional tools such as sponsored ads, coupons, discounts, etc to boost sales.

- Use internal tools for daily, weekly, monthly reporting of all your product lines.

- Use off-marketplace tools such as email lists, landing pages to attract repeat customers.

- Continuously learn about new marketing methods to be at the forefront.

Required Skills:

- 1+ yrs of ecommerce experience, specifically on the Amazon marketplace.

- Strong understanding of PPC ads on Amazon.

- Ability to dig through data, draw conclusions and make recommendations.

- Very strong in Excel / Google Sheets.

- Self-motivated person who can prioritize your own work.

Why you should join :

- This is a great opportunity for driven candidates to join and learn a lot quickly. You will learn the full-funnel framework that we follow for launching products and marketing them to make them successful, and will be expected to execute that on future launches.

- Our data-driven focus will allow you to understand how to use data to make marketing decisions. Within the first 6 months, you will reach an expert level of marketing on Amazon.

The original job offer can be found in Kit Job:

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