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Role Objective

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Own creative direction end-to-end for Whack Sports across organic content, paid ads, and campaigns, ensuring ideas are high-impact, on-brand, structured, and executed on time through a multi-skill creative team.

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Core Responsibilities

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Creative Strategy & Ideation

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- Own the big creative ideas across:

- Organic social (Reels, Shorts, YouTube, TikTok)
- Paid ads (Meta, Google, TikTok, YouTube)
- Campaigns (Sales, launches, BFCM, Boxing Day, Cricket season)

- Translate brand goals, offers, and performance insights into scroll-stopping creative concepts
- Balance brand storytelling + performance-led creativity
- Ensure all creative aligns with Whack Sports’ tone - Sporty, bold, Aussie, credible, slightly cheeky

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Creative Direction & Quality Control

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- Set creative guidelines for:

- Visual style
- Hooks & opening frames
- On-screen text
- VO tone & scripting

- Review and approve:

- Concepts
- Scripts
- Edits
- Final exports (organic + ads)

- Ensure consistency across platforms while allowing native execution

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Team Management & Workflow

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- Manage and coordinate:

- Videographer
- Editor(s)
- Script resource
- Designers (if any)

- Create clear briefs for each role (no ambiguity)
- Maintain structured workflows:

- Weekly deliverables
- Deadlines
- Feedback loops

- Ensure output velocity stays high without quality drop

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Campaign Planning & Execution

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- Lead creative planning for:

- Sales
- Seasonal moments
- Product launches

- Work closely with:

- Performance marketing team
- Social media manager
- Founder / leadership





- Translate performance feedback into creative iteration

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Creative Ops & Scale

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- Build repeatable creative systems:

- Winning formats
- Hook libraries
- Script templates
- Ad variations

- Identify what’s working and double down
- Continuously test new formats, trends, and angles

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- Skills & Experience
- 4-8 years in creative direction / content / ads
- Solid understanding of performance creatives (not just “pretty”)
- Experience managing multi-skill creative teams
- Deep knowledge of short-form video psychology
- Ability to think strategically + execute practically
- Proven ability to build, lead, and run a creative team
- Bonus: Experience in sports or cricket-focused brands is highly preferred

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This Role Is NOT

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- Just a designer
- Just a social media manager
- Just a project manager

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This is a creative leader + operator .

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Company Description

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WHACK Sports, founded in 2013, has evolved from a small online store into one of Australia’s leading multi-sport retailers, redefining performance-focused retail. Headquartered in Brisbane, with flagship stores in the Gold Coast and South Melbourne, the company serves thousands of athletes with world-class gear, cutting-edge technology, and industry expertise. WHACK is powered by a dynamic and passionate team dedicated to innovation, community impact, and delivering exceptional service through curated inventories, grassroots partnerships, and next-gen retail experiences. At WHACK, sport is more than a business—it’s a purpose, shaping connections and excellence. Driven by the ethos \"NEVER BEATEN,\" WHACK is committed to elevating athletes at every level.

Apply on Kit Job: kitjob.in/job/43a85k

📌 Head of Creative (Kota)
🏢 WHACK Sports
📍 Kota