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About Yulu

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Yulu is India’s largest shared electric mobility-as-a-service company. Yulu’s mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. A mission-driven & seasoned founding team leads Yulu, having won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig workers deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices, thereby reducing its carbon footprint.

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Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if you’d like to join a passionate team that’s committed to transforming how people commute, work, and explore their cities, come, join the #Unstoppable Yulu tribe!

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Stay updated on the latest news from Yulu at https://www.yulu.bike/newsroom and our website, https://www.yulu.bike/.

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Role Summary

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YBP is Yulu’s franchise-led expansion model focused on scaling electric mobility across Tier 2 and Tier 3 cities in India. Through strong local entrepreneurs, we are building sustainable, profitable EV businesses city by city — with operational excellence, demand generation, and disciplined execution at the core. Learn more: https://www.yulu.bike/partners The YBP team is looking for a high-ownership, early-career professional who thrives in execution-heavy environments. This role sits at the intersection of recent city acquisition, partner growth, and on-ground problem-solving.



You will drive end-to-end partner conversion (from telecalling to city launch), support city-level performance improvement, and actively work on driving DAU growth and retention across assigned markets. This is not a desk-only role. It requires hustle, structure, analytical thinking, and comfort working directly with partners across India.

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Key Responsibilities

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New City Acquisition & Launch (0 → Go-Live)

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- Handle inbound and outbound prospect outreach (telecalling, qualification, follow-ups)
- Evaluate potential partners for investment readiness, operational capability, and long-term alignment
- Drive conversion from the first discussion to a signed agreement
- Coordinate cross-functional readiness across Ops, EV, Tech, Finance, Marketing, and L&D;
- Support end-to-end launch execution and go-live timelines

City-Level Growth & Demand Management n

- Track DAU metrics daily across assigned cities
- Identify churn patterns and demand gaps
- Work closely with partners to rally demand during dips
- Support renewals, upselling, and expansion conversations
- Coordinate with marketing for on-ground activations and local growth initiatives

Operational Problem Solving & Partner Supportn

- Act as the first escalation point for YBPs
- Coordinate with central teams to unblock operational bottlenecks
- Improve TAT on recurring issues




- Identify recurring inefficiencies and propose scalable process fixes
- Support field-level execution and ensure adherence to Yulu best practices

Data Discipline & Structured Execution n

- Maintain structured trackers for leads, conversions, DAU, and churn
- Prepare weekly performance summaries
- Use data to drive decisions and actionable insights
- Ensure monthly both mobility and delivery competitive landscape benchmarking
- Build strong documentation habits for scalability

Brand Standards & Compliance n

- Ensure brand standards, marketing collateral, and on-ground branding across partner cities are consistent with Yulu guidelines
- Audit partner cities periodically to ensure adherence to visual identity, communication standards, and customer experience benchmarks, Success Metrics (KRAs) [including but not limited to]
- Number of new cities converted and launched per quarter
- Lead-to-launch conversion ratio
- DAU growth % across assigned cities
- Churn reduction %
- Partner retention and satisfaction level

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Who Are We Looking For?

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- 0–3 years of experience in startups, operations, sales, business development, or growth roles
- strong ownership mindset with a bias for action
- Comfortable with telecalling, partner conversations, and field visits
- Highly structured with numbers; a strong working knowledge of MS Excel is mandatory
- Ability to operate in ambiguity and solve problems independently
- Comfortable working with partners in Tier 2 and Tier 3 cities
- Excellent communication and persuasion skills
- Willingness to travel as required
- Bonus: Prior e

Apply on Kit Job: kitjob.in/job/43km6t

📌 Associate – YBP Expansion & City Growth (Junagadh)
🏢 Yulu
📍 Junagadh