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Role Objective Own creative direction end-to-end for Whack Sports across organic content, paid ads, and campaigns, ensuring ideas are high-impact, on-brand, structured, and executed on time through a multi-skill creative team.
Core Responsibilities Creative Strategy & Ideation Own the big creative ideas across:
Organic social (Reels, Shorts, You Tube, Tik Tok)
Paid ads (Meta, Google, Tik Tok, You Tube) Campaigns (Sales, launches, BFCM, Boxing Day, Cricket season) Translate brand goals, offers, and performance insights into scroll-stopping creative concepts Balance brand storytelling + performance-led creativity Ensure all creative aligns with Whack Sports’ tone - Sporty, bold, Aussie, credible, slightly cheeky
Creative Direction & Quality Control Set creative guidelines for: Visual style Hooks & opening frames On-screen text VO tone & scripting Review and approve: Concepts Scripts Edits Final exports (organic + ads) Ensure consistency across platforms while allowing native execution
Team Management & Workflow Manage and coordinate: Videographer Editor(s) Script resource Designers (if any) Create clear briefs for each role (no ambiguity) Maintain structured workflows: Weekly deliverables Deadlines Feedback loops Ensure output velocity stays high without quality drop
Campaign Planning & Execution Lead creative planning for:
Sales
Seasonal moments
Product launches Work closely with:
Performance marketing team
Social media manager
Founder / leadership Translate performance feedback into creative iteration




Creative Ops & Scale Build repeatable creative systems: Winning formats Hook libraries Script templates Ad variations Identify what’s working and double down Continuously test new formats, trends, and angles
Skills & Experience 4-8 years in creative direction / content / ads
Solid understanding of performance creatives (not just “pretty”)
Experience managing multi-skill creative teams
Deep knowledge of short-form video psychology
Ability to think strategically + execute practically
Proven ability to build, lead, and run a creative team
Bonus: Experience in sports or cricket-focused brands is highly preferred
This Role Is NOT
Just a designer
Just a social media manager
Just a project manager
This is a creative leader + operator .
Company Description WHACK Sports, founded in 2013, has evolved from a small online store into one of Australia’s leading multi-sport retailers, redefining performance-focused retail. Headquartered in Brisbane, with flagship stores in the Gold Coast and South Melbourne, the company serves thousands of athletes with world-class gear, cutting-edge technology, and industry expertise. WHACK is powered by a dynamic and passionate team dedicated to innovation, community impact, and delivering exceptional service through curated inventories, grassroots partnerships, and next-gen retail experiences. At WHACK, sport is more than a business—it’s a purpose, shaping connections and excellence. Driven by the ethos "NEVER BEATEN," WHACK is committed to elevating athletes at every level.

Apply on Kit Job: kitjob.in/job/43pboe

📌 Head of creative (Kota)
🏢 WHACK Sports
📍 Kota