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ASSISTANT MANAGER / SENIOR EXECUTIVE – SOCIAL MEDIA (PERFORMANCE & GROWTH)

At Cybertot, we are hiring for an Assistant Manager / Senior Executive – Social Media (Performance & Growth).

This role sits at the intersection of content, paid media, and platform execution—where the primary goal is simple: drive customer acquisition and engagement through high-performing social channels.

Core responsibilities:

1. Performance Marketing Execution – Plan, launch, and optimise campaigns across Meta (Facebook/Instagram), Google, YouTube, and with a clear focus on customer acquisition and ROAS.
2. Campaign Management – Own end-to-end execution: audience targeting, budget allocation, A/B testing, creatives deployment, and daily optimisation.
3. Targeting & Funnels – Build and refine audience segments (interest, behavioural, lookalikes, retargeting) to improve conversion efficiency across funnels.
4. Creative Deployment – Work closely with the Creative team to continuously test and scale winning creatives (hooks, formats, messaging).
5. Platform Operations – Manage ad dashboards, pixels, tracking, and ensure campaigns are running smoothly across platforms.
6. Engagement & DMs – Actively manage inbound queries, comments, and DMs across platforms—turning interest into conversion and improving response time.
7. Performance Tracking – Monitor and report on key metrics: CAC, ROAS, CTR, CVR, engagement rates, and funnel drop-offs.
8. Insight Generation – Translate campaign data into actionable insights—what’s working, what’s not, and what to scale or kill.
9.



Experimentation Velocity – Run rapid experiments across creatives, audiences, and messaging to continuously improve performance.

The ideal candidate:

1. 2–5 years of hands-on experience in performance marketing / paid social / growth roles.
2. Strong experience managing campaigns on Meta Ads, Google Ads, and YouTube ( is a plus).
3. Deep understanding of CAC, ROAS, targeting, and funnel optimisation.
4. Comfortable working with ad managers, analytics dashboards, and tracking tools.
5. Has executed A/B tests across creatives, audiences, and landing pages.
6. Is highly execution-driven, detail-oriented, and comfortable managing daily campaign operations.
7. Can move fast, iterate quickly, and operate in a high-ownership startup environment.
8. Experience in consumer tech, D2C, or app growth is a strong plus.

How to apply:

Please send an email to [email protected] with

- Campaigns you’ve managed (with metrics if possible)
- Platforms you’ve worked on
- Examples of performance improvements you’ve driven

Shortlisted candidates will be contacted for a discussion.

About Cybertot

Cybertot is on a mission to make childhood safer in a world that's constantly online. We build smart, intuitive tools that help parents protect their kids’ digital lives—without fear, noise, or complexity. We’re a rapid-moving, impact-driven team where ownership isn’t a buzzword; it’s how we operate.

If you enjoy owning numbers, scaling campaigns, and turning insights into growth—you’ll feel right at home at Cybertot.

Join us in building a safer world for millions of children.

Apply on Kit Job: kitjob.in/job/44fbpi

📌 Senior Exective - Performance Marketing (Kota)
🏢 Cybertot
📍 Kota