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Responsibilities

Assist in developing clear product positioning and messaging to communicate product value to target audiences.
Support the planning and execution of go-to-market strategies for current product launches and feature updates.
Conduct market research and competitor analysis to identify opportunities and industry trends.
Create and manage product-focused content, including landing pages, blogs, marketing collateral, and campaign materials.
Plan and execute digital marketing campaigns to generate leads and improve product awareness.
Manage and optimize paid advertising campaigns across multiple platforms.
Work closely with product and design teams to translate product features into compelling marketing content.
Collaborate with sales teams to provide product presentations, pitch decks, and marketing support.
Monitor campaign performance using analytics tools and optimize campaigns based on data insights.
Collect and analyze customer feedback to improve messaging and product positioning.

Requirements

1-2 years of experience in Product Marketing, Digital Marketing,



or Growth Marketing.
Experience working with SaaS products or digital platforms is a plus.
Required Skills: Search Engine Optimization (SEO), Content Creation and Marketing, Digital Advertising and Campaign Management, Market Research and Competitor Analysis, Data Analysis and Marketing Performance Tracking.
Strong communication and collaboration skills.
Tools and Platforms: CRM Tools, HubSpot, and Zoho CRM.
Analytics: Google Analytics (GA4).
Advertising Platforms: Meta Ads Manager, Google Ads, LinkedIn Ads.

Key Performance Indicators

Growth in qualified leads generated through marketing campaigns.
Website traffic and engagement improvements.
Conversion rate optimization for landing pages and campaigns.
Performance of paid marketing campaigns (CTR, CPC, ROI).
Increase in product sign-ups, trials, or demo requests.
Contribution to product launch campaigns and product adoption.

This job was poste

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📌 Product Marketing Executive (Thanjavur)
🏢 Important Business
📍 Thanjavur