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- *Responsibilities**
- Assist in developing clear product positioning and messaging to communicate product value to target audiences.
- Support the planning and execution of go-to-market strategies for new product launches and feature updates.
- Conduct market research and competitor analysis to identify opportunities and industry trends.
- Create and manage product-focused content, including landing pages, blogs, marketing collateral, and campaign materials.
- Plan and execute digital marketing campaigns to generate leads and improve product awareness.
- Manage and optimize paid advertising campaigns across multiple platforms.
- Work closely with product and design teams to translate product features into compelling marketing content.
- Collaborate with sales teams to provide product presentations, pitch decks, and marketing support.
- Monitor campaign performance using analytics tools and optimize campaigns based on data insights.
- Collect and analyze customer feedback to improve messaging and product positioning.
- *Requirements**
- 1-2 years of experience in Product Marketing, Digital Marketing, or Growth Marketing.




- Experience working with SaaS products or digital platforms is a plus.
- Required Skills: Search Engine Optimization (SEO), Content Creation and Marketing, Digital Advertising and Campaign Management, Market Research and Competitor Analysis, Data Analysis and Marketing Performance Tracking.
- Robust communication and collaboration skills.
- Tools and Platforms: CRM Tools, HubSpot, and Zoho CRM.
- Analytics: Google Analytics (GA4).
- Advertising Platforms: Meta Ads Manager, Google Ads, LinkedIn Ads.
- *Key Performance Indicators**
- Growth in qualified leads generated through marketing campaigns.
- Website traffic and engagement improvements.
- Conversion rate optimization for landing pages and campaigns.
- Performance of paid marketing campaigns (CTR, CPC, ROI).
- Increase in product sign-ups, trials, or demo requests.
- Contribution to product launch campaigns and product adoption.

nThis job was posted by Prasanna Gulasekaran from Hamly.

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📌 Product Marketing Executive (Thanjavur)
🏢 Important Group
📍 Thanjavur