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Job Title: Senior Digital Marketing Executive – Lead Generation Location: Chennai (Head Office) Experience: 4–5 Years Role Overview: We are seeking a result-driven Senior Digital Marketing Executive – Lead Generation to drive high-quality leads and improve lead-to-conversion ratios. The role focuses on performance marketing, SEO, AI-driven strategies, and B2B digital channels to deliver measurable business outcomes. Key Responsibilities: Plan, execute, and optimize Google Ads campaigns (Search & Performance Max) for lead generation Run and manage LinkedIn Ads targeting industrial and B2B audiences Continuously optimize campaigns to reduce Cost Per Lead (CPL) Improve landing page conversion rates through A/B testing and optimization Execute and monitor SEO strategies (On-page, Technical SEO, Keyword Planning) Drive organic traffic and increase organic lead generation Manage and optimize IndiaMART and other B2B platforms Track and analyze performance using GA4, conversion tracking,



and analytics tools Collaborate with the pre-sales team to improve lead quality and conversion rates Leverage AI tools for ad copy creation, keyword research, campaign insights, and optimization Required Skills & Qualifications: ~4–5 years of experience in Performance Marketing & SEO ~ Proven success in B2B lead generation campaigns ~ Strong understanding of conversion funnels and customer journeys ~ Hands-on expertise in On-page SEO, Technical SEO & Keyword Research ~ Familiarity with AI-powered marketing tools (e.G., ChatGPT, automation & analytics tools)~ Strong analytical skills with a data-driven, ROI-focused mindset Preferred Profile: Experience in Industrial / Manufacturing marketing is an added advantage Highly target-oriented with a strong focus on ROI and performance metrics Why Join Us: Opportunity to work on high-impact lead generation campaigns Exposure to AI-driven marketing strategies Cooperative and growth-focused work environment

Apply on Kit Job: kitjob.in/job/45g89l

📌 Digital Marketing And Branding Lead (Chennai)
🏢 Pon Pure Chemicals Group
📍 Chennai