Apply on Kit Job: kitjob.in/job/45gw8q

We are looking for a Sr Marketing Operations Executive with strong expertise in Braze for a direct client-facing individual contributor role. The candidate will be responsible for end-to-end campaign execution, lifecycle automation, cross-channel engagement, client communication, reporting, and performance optimization.

This role requires deep hands-on experience in Braze, a strong ownership mindset, excellent communication skills, and the ability to work independently in a remote environment with discipline and accountability.

Key Responsibilities

1) Campaign Execution and Operational Excellence

- Execute end-to-end multi-channel campaigns using Braze (Email, Push, In-App, SMS)
- Manage campaign setup, audience targeting, scheduling, and deployment
- Ensure campaign accuracy across personalization, segmentation, links, tracking, and suppression logic
- Maintain strong QA practices and ensure timely delivery
- Troubleshoot campaign, canvas, and data-related issues

2) Braze Platform Management

Work hands-on across core Braze capabilities including:

- Canvas (customer journey orchestration)
- Campaigns (one-time and triggered)
- Segments & Filters
- Liquid Personalization (energetic content)
- Connected Content
- Content Blocks
- Catalogs (if applicable)
- In-App Messages
- Push Notifications
- Email Templates (HTML/CSS)

Key Responsibilities:

- Build and manage Canvases (multi-step journeys with decision splits)
- Configure event-based triggers and user attribute-based segmentation
- Implement personalization using Liquid and dynamic content
- Manage reusable content blocks and templates
- Ensure data consistency and audience accuracy

3) Client Communication and Stakeholder Management

- Act as a direct point of contact for clients on campaign execution and strategy




- Manage expectations on timelines, deliverables, and dependencies
- Provide structured updates and build strong client relationships
- Coordinate with internal teams (strategy, design, QA, development)

4) Reporting, Dashboards, and Analytics

- Track and analyze campaign performance across channels
- Monitor KPIs: Open Rate, CTR, Conversion Rate, Retention
- Build dashboards and performance reports
- Provide actionable insights for campaign and journey optimization
- Conduct A/B testing and experimentation analysis

5) Ownership and Remote Working Discipline

- Work effectively in a remote setup with strong self-discipline and accountability
- Demonstrate ownership of timelines, deliverables, communication, and execution quality
- Maintain proactive follow-up, transparency, and responsiveness
- Operate independently with minimal supervision

Technical Skills

- Strong hands-on experience in Braze
- Expertise in:
- Canvas (journey orchestration)
- Campaign setup (Email, Push, In-App, SMS)
- Segmentation & audience targeting
- Liquid templating for personalization
- Connected Content & dynamic data
- Robust understanding of: Event-based marketing & behavioral targeting User lifecycle management
- Cross-channel campaign strategy
- Proficiency in HTML/CSS
- Basic knowledge of JavaScript / JSON (for Connected Content)
- Experience in reporting, dashboards, and analytics




- Strong QA and troubleshooting skills

Soft Skills

- Strong client communication skills
- Influential and impressive communication ability
- Strong ownership mindset
- High attention to detail
- Strong analytical and problem-solving skills
- Ability to manage multiple priorities and deadlines
- Strong stakeholder coordination skills
- Self-discipline and ability to work independently in a remote environment

Qualifications

- Minimum Certification Required: Braze Certified Marketer / Braze Practitioner Certification
- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Applications, Computer Science, Engineering, Communications, or a related field
- Relevant hands-on experience and certification will carry higher weight than academic specialization

Experience Required

- 3.5+ years of relevant experience in marketing operations, campaign execution in Braze
- Prior experience in a direct client-facing role is strongly preferred
- Experience working in a remote environment will be an added advantage

Preferred Profile

- Strong in campaign execution, automation workflows, and reporting
- Experience managing end-to-end campaign, Canvas delivery
- Mature, proactive, and solution-oriented
- Able to independently manage execution quality and timelines
- Comfortable working in a quick-paced and accountability-driven environment

Ideal Candidate

A self-driven Braze professional who can independently manage cross-channel campaign execution, customer journeys (Canvas), personalization, client communication, reporting, and performance optimization while maintaining strong ownership and discipline in a remote working setup.

Apply on Kit Job: kitjob.in/job/45gw8q

📌 Sr Marketing Operations Executive (Braze) (Raipur)
🏢 Uplers
📍 Raipur