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We are looking for a data-driven Marketing Analyst who will own performance marketing analytics and business reporting. The ideal candidate will have robust hands-on experience in analyzing Meta and Google Ads data, building MIS dashboards, and deriving actionable insights to drive growth and ROI.This role sits at the intersection of performance marketing and business analytics, working closely with the Growth, Brand, and Leadership teams.Key Responsibilities1. Performance Marketing AnalyticsAnalyze campaign performance across Meta Ads and Google AdsTrack CAC, ROAS, CTR, CPM, CPC, LTV, and cohort performanceIdentify optimization opportunities to improve ROIMonitor funnel performance and drop-offsConduct A/B test analysis and performance benchmarking2. MIS & ReportingCreate and maintain daily, weekly, and monthly performance dashboardsBuild automated reporting systems (Excel, Google Sheets, BI tools)Present marketing insights to leadership in a structured formatMaintain accuracy and consistency in data reporting3. Business AnalyticsAnalyze revenue, customer acquisition trends,



retention metricsCohort analysis and LTV modelingBudget allocation analysis across channelsForecasting and performance projectionsSupport strategic decision-making with data-backed insights4. Data & Tools ManagementWork with attribution tools, analytics platforms, and CRM dataEnsure tracking accuracy (UTMs, pixels, conversion APIs)Collaborate with performance marketing managers and agenciesKey Skills & Requirements3+ years of experience in performance marketing analytics or business analyticsStrong understanding of Meta Ads Manager & Google Ads reportingAdvanced Excel / Google Sheets skills (pivot tables, lookups, dashboards)Experience with Google Analytics / GA4Knowledge of BI tools (Power BI / Tableau / Looker) is a plusStrong analytical and problem-solving abilityHigh attention to detail and ownership mindsetPreferred ProfileExperience in D2C / e-commerce brands preferredAbility to convert data into actionable business insightsComfortable working in a fast-paced growth environment

Apply on Kit Job: kitjob.in/job/45lbdj

📌 Senior Marketing Analyst (New Delhi)
🏢 Plush
📍 New Delhi