Apply on Kit Job: kitjob.in/job/45nj42

We are looking for a data-driven Marketing Analyst who will own performance marketing analytics and business reporting. The ideal candidate will have strong hands-on experience in analyzing Meta and Google Ads data, building MIS dashboards, and deriving actionable insights to drive growth and ROI.
This role sits at the intersection of performance marketing and business analytics, working closely with the Growth, Brand, and Leadership teams.

Key Responsibilities
1. Performance Marketing Analytics
Analyze campaign performance across Meta Ads and Google Ads
Track CAC, ROAS, CTR, CPM, CPC, LTV, and cohort performance
Identify optimization opportunities to improve ROI
Monitor funnel performance and drop-offs
Conduct A/B test analysis and performance benchmarking
2. MIS & Reporting
Create and maintain daily, weekly, and monthly performance dashboards
Build automated reporting systems (Excel, Google Sheets, BI tools)
Present marketing insights to leadership in a structured format
Maintain accuracy and consistency in data reporting
3. Business Analytics
Analyze revenue, customer acquisition trends, retention metrics




Cohort analysis and LTV modeling
Budget allocation analysis across channels
Forecasting and performance projections
Support strategic decision-making with data-backed insights
4. Data & Tools Management
Work with attribution tools, analytics platforms, and CRM data
Ensure tracking accuracy (UTMs, pixels, conversion APIs)
Collaborate with performance marketing managers and agencies
Key Skills & Requirements
3+ years of experience in performance marketing analytics or business analytics
Strong understanding of Meta Ads Manager & Google Ads reporting
Advanced Excel / Google Sheets skills (pivot tables, lookups, dashboards)
Experience with Google Analytics / GA4
Knowledge of BI tools (Power BI / Tableau / Looker) is a plus
Solid analytical and problem-solving ability
High attention to detail and ownership mindset
Preferred Profile
Experience in D2C / e-commerce brands preferred
Ability to convert data into actionable business insights
Comfortable working in a fast-paced growth environment

Apply on Kit Job: kitjob.in/job/45nj42

📌 Senior Marketing Analyst (New Delhi)
🏢 Plush
📍 New Delhi