Apply on Kit Job: kitjob.in/job/45okuf

We are looking for a **Content Marketing Analyst** who will own end-to-end content strategy and execution across the B2B funnel, enabling ABM, strengthening engagement, and supporting enterprise sales cycles.

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You will build and manage a full-stack content engine, including:

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- Inbound website and thought leadership content
- Outbound content such as emailers and newsletters
- ABM content for target accounts
- Sales enablement content such as case studies, decks, and collaterals
- Landing Pages and Blogs
- Social Media Posts and Campaign Content Strategies(TOFU, MOFU & BOFU)
- Video and Podcast content

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Key Responsibilities

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- Full-Funnel Content Strategy & Ownership

nOwn content across the entire funnel:n
- *Awareness Consideration Conversion Deal Support**

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Define content strategy for

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- ICPs (CXOs, Risk, Compliance, Credit, etc.)
- Multi-stakeholder enterprise buying journeys

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Align content with

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- Funnel stages
- Sales cycle stages
- ABM account journeys

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Content Creation Across

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Formats (Core Responsibility)

nOwn and manage creation of diverse content formats, including:n
- *Website & Conversion Assets**
- Website pages
- Solution and product pages
- High-conversion landing pages
- Technical pages and product deep-dives
- *Thought Leadership & Insight Content**
- Blogs and long-form articles
- Industry articles
- Thought leadership pieces
- Whitepapers, reports, and gated assets
- *Sales & ABM Collaterals**
- Case studies and success stories
- Pitch decks and one-pagers
- Spec sheets and product documents
- Account-specific content for target accounts
- *Lifecycle & Engagement Content**
- Email campaigns (drip, nurture, outbound support)
- Newsletters (monthly or segment-based)
- Funnel-stage specific engagement content
- *Multimedia Content**
- Video scripts (explainer, product, thought leadership)
- Podcast scripts and discussion outlines

nYou will be responsible for content depth, clarity, relevance, and business alignment across formats.n
- ABM Content Strategy & Personalization

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Enable ABM through

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- Account-specific messaging and content
- Industry-specific and persona-specific narratives

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Create

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- Custom decks, POVs, and landing pages for target accounts

nWork with sales and campaign teams to:n
- Understand account pain points
- Support deal progression with tailored content

nFocus on deep engagement and relevance rather than volume-led output.n
- Email & Lifecycle Marketing Content

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Design and execute

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- Email nurture journeys
- Outbound content sequences in coordination with sales
- Newsletter strategy and calendar

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Optimize

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- Open rates
- CTR and engagement
- Content relevance by persona and funnel stage

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Inbound

nFunnel & Lead Quality Optimizationn

Optimize the journey

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- *Website Lead MQL**

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Improve

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- Landing page effectiveness
- Content engagement depth
- Content journeys across the funnel

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Partner with sales to

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- Evaluate lead quality
- Refine ICP targeting through content and messaging

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Content

nPerformance & Marketing Intelligencen

Build dashboards to track

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- Content performance by format, persona, and industry
- Website and campaign engagement
- ABM-assisted content engagement
- Content influence on funnel progression

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Identify

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- Content driving pipeline impact versus vanity metrics

nSupport decision-making with:n
- Data-backed content insights
- Structured recommendations on what to scale, refine, or stop
- Experimentation & Learning

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Run experiments across

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- Content formats (articles, videos, lead magnets, decks, etc.)
- Messaging approaches (persona-led, industry-led, account-led)
- Content themes and narratives

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Maintain structured learning on

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- What worked
- What failed
- Why
- What should be tested next

nRequired Experience & Skillsn

Experience

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- 3-6 years in B2B content marketing
- Experience working in:
- Enterprise or long sales-cycle environments
- Cross-functional teams including sales, performance, and product

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Skills

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- Strong writing across formats
- Ability to combine technical depth with business storytelling
- Solid understanding of:
- B2B funnel
- ABM and enterprise buying journeys

Apply on Kit Job: kitjob.in/job/45okuf

📌 Content Marketing Manager (Gurugram)
🏢 Expergo Technologies
📍 Gurugram