Apply on Kit Job: kitjob.in/job/45resk

We are looking for a Sr Marketing Operations Executive with strong expertise in Braze for a direct client-facing individual contributor role. The candidate will be responsible for end-to-end campaign execution, lifecycle automation, cross-channel engagement, client communication, reporting, and performance optimization.

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This role requires deep hands-on experience in Braze, a strong ownership mindset, excellent communication skills, and the ability to work independently in a remote environment with discipline and accountability.

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Key Responsibilities

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1) Campaign Execution and Operational Excellence

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- Execute end-to-end multi-channel campaigns using Braze (Email, Push, In-App, SMS)
- Manage campaign setup, audience targeting, scheduling, and deployment
- Ensure campaign accuracy across personalization, segmentation, links, tracking, and suppression logic
- Maintain strong QA practices and ensure timely delivery
- Troubleshoot campaign, canvas, and data-related issues

2) Braze Platform Management n

Work hands-on across core Braze capabilities including:

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- Canvas (customer journey orchestration)
- Campaigns (one-time and triggered)
- Segments & Filters
- Liquid Personalization (dynamic content)
- Connected Content
- Content Blocks
- Catalogs (if applicable)
- In-App Messages
- Push Notifications
- Email Templates (HTML/CSS)

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Key Responsibilities:

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- Build and manage Canvases (multi-step journeys with decision splits)
- Configure event-based triggers and user attribute-based segmentation
- Implement personalization using Liquid and dynamic content




- Manage reusable content blocks and templates
- Ensure data consistency and audience accuracy

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3) Client Communication and Stakeholder Management

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- Act as a direct point of contact for clients on campaign execution and strategy
- Manage expectations on timelines, deliverables, and dependencies
- Provide structured updates and build solid client relationships
- Coordinate with internal teams (strategy, design, QA, development)

4) Reporting, Dashboards, and Analytics n

- Track and analyze campaign performance across channels
- Monitor KPIs: Open Rate, CTR, Conversion Rate, Retention
- Build dashboards and performance reports
- Provide actionable insights for campaign and journey optimization
- Conduct A/B testing and experimentation analysis

5) Ownership and Remote Working Discipline n

- Work effectively in a remote setup with strong self-discipline and accountability
- Demonstrate ownership of timelines, deliverables, communication, and execution quality
- Maintain proactive follow-up, transparency, and responsiveness
- Operate independently with minimal supervision

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Technical Skills

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- Strong hands-on experience in Braze
- Expertise in:
- Canvas (journey orchestration)
- Campaign setup (Email, Push, In-App, SMS)




- Segmentation & audience targeting
- Liquid templating for personalization
- Connected Content & dynamic data
- Strong understanding of: Event-based marketing & behavioral targeting User lifecycle management
- Cross-channel campaign strategy
- Proficiency in HTML/CSS
- Basic knowledge of JavaScript / JSON (for Connected Content)
- Experience in reporting, dashboards, and analytics
- Strong QA and troubleshooting skills

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Soft Skills

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- Strong client communication skills
- Influential and impressive communication ability
- Strong ownership mindset
- High attention to detail
- Strong analytical and problem-solving skills
- Ability to manage multiple priorities and deadlines
- Strong stakeholder coordination skills
- Self-discipline and ability to work independently in a remote environment

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Qualifications

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- Minimum Certification Required: Braze Certified Marketer / Braze Practitioner Certification
- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Applications, Computer Science, Engineering, Communications, or a related field
- Relevant hands-on experience and certification will carry higher weight than academic specialization

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Experience Required

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- 3.5+ years of relevant experience in marketing operations, campaign execution in Braze
- Prior experience in a direct client-facing role is strongly preferred
- Experience working in a remote environment will be an added advantage

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Preferred Profile

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Apply on Kit Job: kitjob.in/job/45resk

📌 Sr Marketing Operations Executive (Braze) (Raipur)
🏢 Leading
📍 Raipur