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Role OverviewWe are looking for a seasoned leader to drive go-to-market strategy, product positioning, and growth for our platform. This role sits at the intersection of Product, Sales, and Marketing, and will play a critical role in shaping how our products are positioned, launched, and adopted across global markets.You will own the narrative of the product—translating capabilities into compelling value propositions and driving alignment across teams to accelerate growth.Key ResponsibilitiesDefine and lead product positioning, messaging, and differentiation aligned to target segments and buyer personasOwn and execute end-to-end go-to-market (GTM) strategy for current product launches, feature releases, and market expansionsBuild and refine core product marketing assets including messaging frameworks, pitch decks, website content, and sales collateralTranslate product capabilities into compelling value propositions and narratives that resonate with global audiencesDrive product storytelling across channels—website, campaigns, analyst briefings,



and customer communicationsPartner closely with Product teams to ensure market and customer insights are embedded into product development and roadmap decisionsLead sales enablement initiatives including battle cards, objection handling, competitive positioning, and deal supportOwn competitive intelligence—tracking market trends, competitor moves, and evolving customer needsDrive analyst relations and market positioning to strengthen brand credibility in the SaaS ecosystemCollaborate with Growth/Marketing teams to ensure strong product-led growth (PLG) alignment and effective demand generationDefine and track product marketing metrics such as adoption, engagement, conversion, and revenue impactLead strategic initiatives to improve product adoption, expansion, and customer lifecycle engagement

Ideal Candidate15+ years of experience across Product Marketing, GTM, or Product Strategy rolesStrong experience in B2B SaaS / product-led environmentsProven track record of owning and scaling global GTM strategies and product positioningDemonstrated ability to work cross-functionally with Product, Sales, and senior leadershipStrong storytelling, communication, and strategic thinking capabilitiesExperience in platform products, workflow automation, or enterprise SaaS is required

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📌 Product Marketing & Growth Leader (New Delhi)
🏢 Kissflow
📍 New Delhi