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Role Overview

We are looking for a Marketplace Specialist/ Amazon Ads Expert who will own and scale brand performance across leading e-commerce marketplaces. The role requires deep hands-on expertise in catalog management, marketplace ads, pricing, promotions, analytics, and operations coordination to drive revenue growth, ROAS, and market share for multiple brands.

Key Responsibilities

1. Marketplace Operations & Account Management

● End-to-end ownership of seller/vendor accounts on: ○ Amazon (Seller Central & Vendor Central) ○ Flipkart ○ Meesho ○ Myntra ○ Ajio ○ Nykaa / Blinkit / Instamart / Zepto (as applicable)

● Manage product listings, A+ content, brand stores, and storefront optimization

● Ensure account health, policy compliance, and issue resolution (suppressed listings, ASIN blocks, IP claims, violations)

● Coordinate with internal ops teams for order flow, returns, cancellations, and SLA adherence

2. Catalog & Content Management

● Create, optimize, and maintain SEO-friendly product listings ○ Titles, bullet points, descriptions, backend keywords

● Manage variation creation, category mapping, attribute optimization

● Execute A+ Content / Enhanced Brand Content

● Image optimization as per marketplace guidelines (main image, infographics, lifestyle)

● Track and improve catalog quality score / listing quality index

3. Marketplace Advertising (Performance Marketing)

● Plan, execute, and optimize marketplace ad campaigns: ○ Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP basics) ○ Flipkart PLA & Display Ads ○ Myntra / Ajio Ads

● Keyword research, search term mining, negative keywords

● Campaign structuring: auto, manual, exact, phrase, broad

● Optimize bids,



budgets, placements, and day-parting

● Drive and scale ROAS, ACOS, TACOS, CTR, CVR

● Manage seasonal & event-led campaigns (Prime Day, Big Billion Days, festive sales)

4. Pricing, Promotions & Deals

● Own pricing strategy in line with margins and competitive benchmarks

● Plan and execute: ○ Lightning Deals ○ Deal of the Day ○ Coupons, Prime offers, bank offers ● Track Buy Box performance and price parity across platforms

● Coordinate with brand & supply teams for event calendars

5. Analytics, Reporting & Insights

● Daily, weekly, and monthly reporting on: ○ GMV, Revenue, Units Sold ○ ROAS, ACOS, TACOS ○ Conversion Rate, CTR ○ Buy Box %, OOS impact

● Use tools like: ○ Amazon Business Reports ○ Flipkart Ads Dashboard ○ Helium10 / Jungle Scout / DataHawk (good to have) ○ Excel / Google Sheets (advanced)

● Identify growth levers through search term reports, cohort analysis, and funnel drop-offs ● Present insights & action plans to internal teams and clients

6. Inventory & Supply Coordination

● Forecast demand during sales & peak periods

● Monitor stock levels, inbound planning, and OOS prevention

● Coordinate with warehouse / brand ops teams

● Track sell-through rate, aging inventory, and replenishment cycles

7. Client & Stakeholder Management (Agency Side)





● Act as SPOC for assigned marketplace clients

● Prepare monthly performance decks & growth roadmap

● Handle escalations, expectations, and performance discussions

● Work closely with creative, performance, and tech teams 8. Automation, Tools & Process Improvement

● Implement automation for: ○ Bid optimization ○ Reporting dashboards ○ Catalog health monitoring

● Stay updated with recent marketplace features, policies, and ad formats

● Build SOPs and scalable processes for multi-brand management Required Technical Skills ● Strong hands-on experience with: ○ Amazon Seller/Vendor Central ○ Flipkart Seller Hub & Ads

● Deep understanding of: ○ Marketplace algorithms (A9/A10 basics) ○ Buy Box mechanics ○ Attribution windows

● Advanced Excel / Google Sheets: ○ Pivot tables, VLOOKUP/XLOOKUP, dashboards

● Ads metrics mastery: ○ ACOS, TACOS, ROAS, CTR, CVR

● Experience managing ₹50L+ monthly marketplace GMV (preferred) Good to Have

● Experience with Q-commerce platforms (Blinkit, Instamart, Zepto)

● Knowledge of D2C + Marketplace hybrid strategy

● Exposure to international marketplaces (Amazon UAE, KSA, US) Key KPIs

● Revenue & GMV growth ● ROAS / ACOS / TACOS ● Conversion rate improvement

● Buy Box win rate

● Catalog health score

● OOS reduction

● Client satisfaction & retention Who Should Apply

● Marketplace specialists from: ○ Digital marketing agencies ○ D2C brands ○ E-commerce aggregators

● Highly data-driven, execution-focused professionals

● Comfortable managing multiple brands simultaneously

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

Apply on Kit Job: kitjob.in/job/46f3w4

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