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We are looking for a seasoned US Go-To-Market Consultant who can serve as the primary point of expertise and delivery for Pryus’s growing roster of B2B tech clients. This is a dual-track role — you must be equally comfortable advising at the board level and rolling up your sleeves to execute. You will own the GTM engagement from discovery through to ongoing programme governance, leading both strategic workstreams and operational execution, and managing internal junior resources as well as external agencies and vendors.Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

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What Success Looks

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Like — First 90 Days - Day 1–30 Deep-dive into existing client proposals, active engagements, outreach scripts, and governance frameworks. Complete a structured discovery workshop for at least one active client.

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- Day 31–60 Assume full delivery ownership for one or more client engagements. Have outreach automation running, governance reports live, and stakeholder relationships established.
- Day 61–90 Deliver a steering committee presentation to at least one client. Demonstrate measurable improvement in outreach quality, pipeline metrics, or governance cadence versus the pre-engagement baseline.

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Key Responsibilities 1. GTM Strategy & Proposal Delivery • Review and thoroughly understand client-specific GTM proposals (covering ICP definition, persona mapping, US market entry strategy, ABM programme design, demand generation, and revenue goal alignment).

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- Own end-to-end delivery of all strategy and execution commitments within each proposal, acting as the senior accountable consultant for the engagement.




- Develop and iterate GTM strategies tailored to each client’s product, service model, target verticals, and competitive positioning in the US market.
- Translate strategic frameworks into concrete 30/60/90-day execution plans with measurable milestones.
- Discovery & Client Assessment • Design bespoke discovery questionnaires and information-capture frameworks customised to each client’s industry, business model, and GTM maturity.
- Lead structured discovery workshops with client stakeholders including founders, CEOs, CMOs, and Sales VPs to elicit detailed information on target markets, buyer personas, competitive landscape, existing pipeline, and growth constraints.
- Synthesise discovery outputs into assessment reports and GTM strategy documents that serve as the foundation for the engagement plan.
- Navigate complex client environments with confidence, adapting your engagement style to both technical founders and commercial executives. 3.

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Marketing Outreach

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Automation & AI Tooling • Design, build, and configure AI-powered outreach automation workflows for email and LinkedIn using tools such as Claude (Anthropic), Apollo.io, and similar platforms.

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- Write, validate, and iteratively refine automation for tasks such as lead enrichment, campaign list generation, email and LinkedIn message sending, and lead scoring — using AI assistance as a core part of the workflow.




- Maintain and evolve outreach pipelines, ensuring data quality, deliverability, and compliance (CAN-SPAM, GDPR where applicable).
- Leverage AI tools confidently and creatively to compress execution timelines and improve output quality across the engagement. 4.

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Prompt

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Engineering for AI-Driven Outreach • Craft detailed, persona-specific master prompts that instruct AI models to produce personalised, high-conversion outreach copy for emails and LinkedIn messages.

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- Develop prompt frameworks that encode each client’s value proposition, buyer pain points, tone of voice, competitive differentiators, and desired call-to-action sequences.
- Continuously test, score, and refine prompts based on open rates, reply rates, and conversion data, creating a feedback loop between campaign analytics and prompt iteration.
- Document prompt libraries and establish version-controlled repositories of effective outreach templates for each client and ICP segment. 5.

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Stakeholder

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Management & Team Coordination • Serve as the primary client-facing consultant: build and maintain trusted advisor relationships with CxO and founder-level stakeholders at client organisations.

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- Manage internal junior consultants and analysts, assigning workstreams, reviewing outputs, and providing coaching and quality oversight.
- Brief, coordinate, and manage external agencies and freelance vendors for content creation, graphic design, LinkedIn creative assets, email copywriting, and telecalling resources.
- Proactively identify risks to engagement timelines or quality, and resolve issues independently or escalate appropriately with proposed solutions.
- Facilitate regular status calls

Apply on Kit Job: kitjob.in/job/46fiyo

📌 US Go-To-Market Specialist (Mumbai)
🏢 Pryus consulting
📍 Mumbai