Apply on Kit Job: kitjob.in/job/46ohq1

Company Description

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BlocksBridge is a research and communications firm focused on the energy + compute ecosystem, spanning Bitcoin mining, data centers, power markets, and energy infrastructure. We work with operators, developers, and investors to help them understand the market, communicate clearly, and grow.

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You will also support the Energy Investors Forum (EIF), a high-signal conference designed to connect energy companies, large power consumers (including data centers and Bitcoin miners), and investors.

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Role Description

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You will own execution across social content, short-form video, and paid acquisition to grow our audience and support EIF’s go-to-market.

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Organic social

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- Own the content calendar (LinkedIn and X; YouTube Shorts/Instagram Reels as needed).
- Write and publish posts that convert: announcements, industry insights, speaker-style highlights, and partnership spotlights.
- Repurpose long-form material into snackable posts (threads, carousels, quote cards, clips).

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Short-form video

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- Create 4 to 10 short videos per week (15 to 60 seconds).
- Edit founder-led clips, event explainers, industry breakdowns, and highlight reels.
- Add captions, light motion graphics, and strong hooks for retention.

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Paid growth and performance marketing

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- Plan, launch, and optimize campaigns across LinkedIn Ads and Google Ads (other channels as needed).
- Set up tracking (UTMs, pixels, GA4 basics) and run A/B tests on creatives and audiences.
- Improve CTR, CPL/CPA, and conversion rates through iterative optimization.

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Analytics and reporting

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- Weekly reporting on growth, engagement, CTR, CPL/CPA, and conversion metrics.
- Clear recommendations on what to scale, what to stop, and what to test next.

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Requirements

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- 4+ years managing social media for a brand, event, media company, or B2B business.
- Strong short-form editing skills (CapCut, Premiere, Final Cut, or similar).




- Hands-on experience running paid campaigns (LinkedIn Ads and Google Ads required).
- Strong copywriting and an ability to simplify complex topics.
- Reliable, responsive, and comfortable working with weekly targets.

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Nice to have

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- Experience marketing conferences/webinars or B2B events.
- Familiarity with energy, power markets, data centers, AI infrastructure, or Bitcoin mining.
- Basic design skills (Photoshop/Illustrator, Figma, simple motion graphics).

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Tools (must be comfortable with)

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Video editing + motion

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- CapCut (desktop/mobile) and/or Adobe Premiere Pro
- After Effects (nice to have)
- Descript (nice to have)
- Caption workflows (auto-captions + manual cleanup)

Designn

- Canva (required)
- Photoshop/Illustrator or Figma (nice to have)
- Basic templates for thumbnails, lower-thirds, and on-screen text

Social media management + publishingn

- Native schedulers: LinkedIn, X, YouTube/Instagram
- Scheduling tools: Buffer, Hootsuite, Later, Metricool, or Sprout Social (any one is fine)
- Community management: comment monitoring, DMs, and basic moderation

Paid ads + trackingn

- LinkedIn Campaign Manager
- Google Ads (Search + YouTube; Display nice to have)
- Meta Ads Manager (optional)
- GA4 basics; Google Tag Manager (nice to have)
- UTM setup and reporting in Google Sheets

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Compensation

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Market competitive, based on experience and output. Please include your monthly retainer expectation and availability.

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SIGNIFICANT NOTE: To be considered, include portfolio links (video edits + social accounts managed) in your application or message.

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Please include ALL

- A short note on why you’re a fit for this role.
- Links to 3 to 5 examples of your best short-form videos and social accounts you’ve managed.
- A brief summary of results you’ve driven (growth, engagement, leads, CPL/CPA).
- Your experience with LinkedIn Ads + Google Ads (budget ranges and outcomes).
- Your monthly rate, weekly availability, and expected working-hours overlap with US time zones.

Apply on Kit Job: kitjob.in/job/46ohq1

📌 Digital Content Lead (Social Media + Short-Form Video + Paid Ads) (Pune)
🏢 BlocksBridge Consulting
📍 Pune