06 Apr
|
Vastramay
|
Mumbai
Apply on Kit Job: kitjob.in/job/46ox0m
Job Title: SEO Executive (Operations-Focused)
Location: Thane
Experience: 1–3 Years
Industry Preference: E-commerce / D2C / Apparel (Preferred)
Role Overview
We are looking for a detail-oriented, operations-driven SEO Executive who will manage onpage
SEO execution across our website and marketplaces. The role focuses heavily on
writing and optimizing meta titles, descriptions, product titles, category descriptions, and
improving direct & organic traffic performance.
This is an execution-heavy role requiring strong analytical skills and consistency.
Key Responsibilities.
1. On-Page SEO Execution
Write and optimize meta titles & meta descriptions for website pages
Optimize product titles and descriptions (SEO + conversion friendly)
Implement keyword mapping across category & product pages
Improve URL structure, internal linking, and on-page elements
Monitor indexing issues via Google Search Console
2. Website Content Optimization
Write SEO-optimized titles & descriptions for:
Homepage
Category pages
Product pages
Collection pages
Optimize existing content to improve rankings
Maintain content consistency across website
3. Marketplace Optimization (Amazon, Myntra, Flipkart, etc.)
Op&mize; product titles, bullet points & descriptions
Keyword research for marketplace ranking
Monitor keyword rankings & improve listing visibility
Improve CTR & conversion rate via better content structuring
4. Direct & Organic Traffic Growth
Improve branded and non-branded keyword rankings
Work on increasing direct traffic through:
Brand keyword optimization
Search intent alignment
Landing page improvements
Identify low-performing pages and optimize them
Coordinate with performance marketing & content teams
5. Reporting & Analysis
Track performance via:
Google Analytics
Google Search Console
SEMrush / Ahrefs (if available)
Prepare weekly SEO performance reports
Track keyword growth, impressions, CTR & conversions
Required Skills
Robust understanding of on-page SEO
Good writing skills (SEO + conversion focused)
Keyword research expertise
Experience with Google Search Console & Analytics
Knowledge of marketplace SEO (Amazon/Myntra preferred)
Strong attention to detail
Basic Excel / Google Sheets knowledge
KPIs for This Role
Increase in organic traffic
Improvement in keyword rankings
Growth in direct search traffic
Improvement in CTR
Better marketplace visibility
Increase in organic revenue
Ideal Candidate
Process-oriented and execution-focused
Comfortable handling large SKU volumes
Strong in content structuring & optimization
Analytical mindset
E-commerce experience preferred
Apply on Kit Job: kitjob.in/job/46ox0m
📌 SEO Executive (Mumbai)
🏢 Vastramay
📍 Mumbai