Senior Analyst, Sales and Marketing Analytics - (L877)

Senior Analyst, Sales and Marketing Analytics - (L877)

13 Nov
|
waters corporation
|
Bengaluru

13 Nov

waters corporation

Bengaluru

Job Description



Overview The Senior Analyst, Marketing & Commercial Business Analytics role primary focus is leadership & long-term growth of the data function & driving a data-driven approach to our digital, marketing, sales & wider business activities.





We are looking for an individual skilled at implementation & execution, looking to take the next leap in their career, by building out the data function & setting the data strategy for the regional organization from scratch, and as a result helping shape our strategy toward marketing & business operations at the regional organization level.





This is a highly visible, highly matrixed role working hand-in-hand with many cross-functional teams across the organization, therefore,

it is most suitable for an individual who is a self-starter, highly motivated, with strong business acumen and a strong desire to help lead and deliver benefit to all stake holders of the company.





The position may require occasional travel, both within India and international.





Responsibilities Data infrastructure, access & reporting



Owner of regular marketing & commercial reporting, KPI & target tracking with the main objective of automating the reporting process and ensuring consistency with Waters Global reporting.

Integrate unstructured data across 1st and 3rd party data sources into structured data that provides the business with a single source of truth for performance on key metrics that drive the business.

Ensure data cleanliness and accuracy of related outputs in-line with key stakeholder reports and dashboards.

Develop regional view by products, markets & segments to measure performance and optimize investment across sales and marketing activities

Any other related additional responsibilities as assigned by the Snr Marketing director or Commercial Operations Director.



Other responsibilities:



Manage and analyze reports & data portals from key marketing & e-commerce platforms throughout the region, and drive platform-specific insights with business value

Analyze overall market & channel data to track marketing & business performance, translate data to insights, and flag issues / optimization opportunities

Generate customer insights and view of demographics, behavior, patterns & correlations that will enable marketing teams to optimize marketing investment & performance.

Performance analysis across several domains, including Portfolio, Operations, Financial, Campaigns, Market-Share, with deep-dive studies on performance issues / opportunities.

Deliver valuable insights and improvement recommendations to APAC Product, Segment Marketing leaders, Country leaders including local marketing teams & partners across the region.





Qualifications



Education



Degree or equivalent preferably in statistics, mathematics, computing, engineering, data science, or any numerate discipline.



Key Requirements:



Minimum 3 years of professional experience, in a quantitative / analytical role managing and working with large data sets

Experience in scripting, extracting large sets of data, design & building of data pipelines

Experience in setting up a data warehouse / databases and automated reporting & dashboards, drawing from multiple data sources

Advanced Microsoft Excel (VBA, Power Pivots) skills, experience with data visualization tools, business intelligence tools, and database/dataset structuring & manipulation abilities

Proficiency in python as a programming language

Good understanding of workflow automation, associated techniques & tools

Good understanding of open-source data extraction and associated web-scraping techniques

Good understanding of data protection protocols and privacy laws





Other Knowledge:



Basic understanding of digital marketing & e-commerce concepts & measurements, e.g. A/B testing, CAC, LTV, conversion rate, etc.

Basic understanding of sales & marketing principles

Preferably with salesforces and SAP experience

While not an entry requirement, the candidate is expected to quickly learn and be comfortable working across a multitude of digital marketing platforms

Familiarity with digital / marketing analytics tools e.g. google analytics





Personal Attributes:



Excellent problem-solving and analytical skills

Flexibility to work between enterprise-grade and SMB-grade software & tools, depending on situation and desired outcome

Ability to narrow down analytical focus to areas which are relevant and have business value

Ability to work with large datasets and summarize findings in a clear format

Ability to visualize datasets and communicate/present insights to stakeholders well

Excellent written and communication skills in English

Highly energetic and self-motivated

Track record of delivering results in a fast-paced environment a plus

Ability to work independently with stakeholders in multiple countries & cultures

A team player - real success in this role comes from helping others achieve success!

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/25375917/senior-analyst-sales-and-marketing-analytics-l877-bengaluru/?utm_source=html

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