About the Role

We’re looking for a Freelance Copywriter — someone who understands that ads live or die in the first 2 seconds .
This role is not about storytelling for storytelling’s sake. It’s about hooks, retention, and conversion . You should be comfortable writing for scroll, not applause.

What You’ll Do
Write high-impact hooks for performance ads (Reels-first)
Script 15–45 sec ad videos with clear attention → retention → CTA flow
Adapt the same idea across multiple ad angles (emotional, curiosity, social proof, pain-point)
Write scripts for UGC-style ads , talking-heads, voiceovers, and clip-based formats
Optimize scripts for watch time, holds, and clarity , not brand fluff
Iterate fast based on feedback and performance signals

What We’re Looking For
2-3 years of experience and valuable understanding of performance marketing (CTR, hook rate, retention)
You know how to write for ads, not content
You can write in natural Hinglish or English or any South Indian language
You avoid generic ad language and filler lines
You think in formats + angles , not one-off scripts

This Role Is NOT For You If
You only write long-form stories or captions
You prioritise aesthetics over clarity
You don’t like rewriting or iterating




You’ve never worked with paid ads or performance teams

Nice to Have (Not Mandatory)
Experience writing UGC ads
Understanding of Meta ad testing (A/B hooks, angles)
Familiarity with DTC, apps, or lead-gen ads

About FRND

FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND?

Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.
Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success.
Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.
Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.
Product-Centric Mindset: Work in a company where products take centre stage, solving unique challenges with innovative solutions.

📌 Freelance Copywriter (Bengaluru)
🏢 FRND
📍 Bengaluru