About BRÜK BRÜK is a premium consumer lifestyle brand inspired by Scandinavian design — built around simplicity, functionality, and everyday joy.
We’re in the early stages of building something meaningful — from product to brand to community. The foundation is set (Shopify store, social presence), and we’re now looking for someone to take ownership of marketing and help us scale intelligently.
The Role We’re looking for a hands-on Marketing Generalist who can own and execute end-to-end marketing for BRÜK.
This is not a strategy-only role. This is a builder role .
You’ll work directly with the founders to:
Launch campaigns
Create content
Drive growth
Build systems using AI tools
If you’re excited about building a brand from scratch and using AI to move faster than traditional teams — this role is for you.

What You’ll Own 1. Content & Social Growth Plan and execute content across Instagram and other channels
Create short-form content (reels, hooks, scripts, captions)
Work with designers/creators or create content yourself using AI tools
Build a consistent brand voice and aesthetic
2. Performance Marketing Run and optimize paid campaigns (Meta, Google, etc.)
Test creatives, audiences, and messaging
Track CAC, ROAS, and funnel performance
Continuously iterate based on data
3. Shopify & Website Optimization Manage and optimize the Shopify store
Improve conversion rates (landing pages, product pages, checkout)
Run A/B tests and experiments
Coordinate with designers/devs where needed
4. Influencer & Community Marketing Identify and collaborate with relevant creators




Manage influencer campaigns end-to-end
Build early community and brand advocates
5. AI-Driven Marketing Systems Use AI tools (ChatGPT, Midjourney, etc.) to:
Generate content
Analyze performance
Automate workflows
Build repeatable systems to scale output without scaling cost
What We’re Looking For Must-Haves 2–5 years of experience in marketing (D2C/ecommerce preferred)
Strong execution ability — you can get things done fast
Comfortable across content, performance, and growth
Basic understanding of Shopify and paid ads
Strong taste — you understand what “good” looks like
AI Mindset You actively use AI tools in your workflow
You’re curious about current tools and ways of working
You think in terms of systems, not just tasks
Bonus Experience building or scaling a D2C brand
Content creation skills (video editing, scripting, etc.)
Experience with influencer marketing
Eye for design/aesthetics (important for BRÜK)
How You’ll Be Measured Growth in revenue and orders
CAC / ROAS improvement
Social growth and engagement
Website conversion rate
Speed of execution and experimentation
Why Join BRÜK Build a brand from day 1 — not just “manage campaigns”
High ownership and autonomy
Work directly with founders
Learn and apply AI-native marketing workflows
Opportunity to grow into a leadership role as the brand scales
How to Apply Send us:
Your resume
Links to work (campaigns, content, brands you’ve worked on)
A short note on how you would grow a new lifestyle brand from 0 → 1

📌 Marketing Generalist (Bengaluru)
🏢 BRÜK
📍 Bengaluru