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Company Description

Get Structured is hiring on behalf of a client for a Performance Marketing Manager (Google). We are a people-first HR consulting partner that aligns every aspect of the employee lifecycle with your company’s mission, vision, and values. From building HR playbooks and implementing OKR frameworks to strengthening employer branding and enabling HR automation, we support scalable business growth. With experienced HR account management at a fraction of the cost, we ensure impactful and sustainable outcomes for our clients.

Role Objective:

To drive scalable, ROI-focused growth across multiple client accounts by leveraging advanced Google Ads strategies, strong analytical capabilities, and effective team leadership, while ensuring optimal budget utilization and account-level profitability (P&L; ownership).

Key Responsibilities:

1. Campaign Strategy & Execution

- Lead end-to-end execution of campaigns across Google Ads (Search, Display, YouTube, Performance Max).
- Develop data-driven strategies focusing on CTR, CPC, CPA, ROAS, and conversion rate (CVR) optimization.
- Conduct keyword research, audience segmentation, bid strategy planning, and funnel-based targeting.
- Drive continuous A/B testing (ad copies, landing pages, creatives) to improve performance metrics.

2. Budget & Spend Management

- Manage and optimize daily, weekly, and monthly ad spends across multiple client accounts.
- Ensure efficient budget pacing, allocation, and scaling strategies aligned with client goals.
- Handle high-budget campaigns, ensuring maximum ROI and minimal wastage.

3. P&L; Ownership & Profitability

- Own and manage P&L; for client accounts, balancing growth with profitability.
- Monitor cost efficiency, margins, and revenue impact across campaigns.
- Align campaign strategies with overall business and revenue objectives.

4. Analytics, Tracking & Reporting

- Implement and manage conversion tracking, attribution models, and event tracking using Google Analytics & Google Tag Manager (GTM).
- Analyze campaign performance and build actionable insights,



dashboards, and client reports.
- Identify trends, drop-offs, and optimization opportunities across the funnel.

5. Multi-Brand & Agency Management

- Handle multiple brands/accounts simultaneously in a fast-paced agency environment.
- Customize strategies based on industry, target audience, and client objectives.
- Manage stakeholders and ensure high client satisfaction and retention.

6. Collaboration

- Drive team productivity, learning, and campaign excellence.
- Collaborate with creative, content, and tech teams to improve overall marketing effectiveness.

7. Innovation & Platform Expertise

- Stay updated with Google Ads algorithm changes, automation, AI bidding strategies, and industry trends.
- Introduce new tools, frameworks, and growth strategies to improve campaign performance.

Required Qualifications & Experience:

- 5+ years of experience in performance marketing with a solid focus on Google platforms.
- Proven experience managing multi-brand/client portfolios in a digital marketing agency.
- Hands-on expertise in handling daily, weekly, and monthly spend planning.
- Strong understanding of performance metrics (CTR, CPC, CPA, ROAS, CVR) and funnel optimization.
- Proficiency in Google Analytics, GTM, conversion tracking, and attribution models.
- Experience working across healthcare, real estate, and technology brands in a multi-brand capacity.
- Strong analytical mindset with excellent stakeholder and client management skills.

Education:

- MBA in Marketing, Communications, or Digital Marketing from a recognized institution.
- Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

Preferred Qualifications:

- Google Ads & Google Analytics certifications.
- Experience scaling campaigns across diverse industries.
- Exposure to automation tools, scripts, and advanced bidding strategies.

Key Success Metrics (KPIs):

- Improvement in ROAS and CPA efficiency
- Growth in conversion volume and quality leads
- Effective budget utilization and spend efficiency
- Client retention and satisfaction scores
- Team performance and delivery timelines

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Apply on Kit Job: kitjob.in/job/47kxwo

📌 Growth Marketing Lead, Google Platforms (Bengaluru)
🏢 Get Structured Consulting Services
📍 Bengaluru