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Job Title: Senior Social Media Manager
Experience: 5–6 Years
Industry Preference: Lifestyle, Fashion, Beauty
Location: Gurgaon

About the Role
We are looking for a energetic and culturally attuned Senior Social Media Manager who lives and breathes lifestyle, fashion, and beauty. This role is ideal for someone who understands robust brand storytelling, visual aesthetics, and evolving digital trends, and can translate them into high-impact social media strategies.
You will lead social media for key clients, drive creative direction, and ensure consistent growth in engagement, brand love, and digital presence.

Key Responsibilities
Strategy & Planning
Develop and execute platform-specific social media strategies aligned with brand positioning (Instagram, LinkedIn, YouTube, Pinterest, etc.)
Build monthly/quarterly content calendars rooted in trends, cultural moments, and brand voice
Identify opportunities for virality, engagement spikes, and community growth
Content & Creative Direction
Lead end-to-end content ideation across formats: reels, carousels, stories, and campaigns




Ensure visually compelling and engaging output aligned with brand aesthetics
Collaborate with designers, photographers, videographers, and influencers
Client & Account Management
Act as the primary point of contact for clients
Present strategies, campaign ideas, and performance reports confidently
Understand brand tonality deeply and ensure consistency across all communication
Campaign & Influencer Management
Conceptualize and execute influencer collaborations and social campaigns
Work with relevant influencers/creators for authentic storytelling
Track campaign performance and optimize in real-time
Analytics & Performance
Monitor KPIs such as engagement rate, reach, follower growth, and conversions
Translate data into actionable insights and strategy refinements
Stay updated with platform algorithm changes and best practices
Team Leadership
Mentor junior team members and guide content and execution

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📌 Sr Social Media Manager Gurugram
🏢 Important Group
📍 Gurugram