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Role Overview

We are looking for a performance-driven Performance Marketing Manager – AdOps / SEM to lead and optimize paid media campaigns across Search, Social, and Display platforms. The ideal candidate will manage multi-channel PPC campaigns, ensure accurate tracking and reporting, and drive measurable growth through data-backed optimization strategies.

You will collaborate closely with the Creative, Tech, and Operations teams to ensure seamless campaign execution and maximum ROI for clients.

Key Responsibilities
-Campaign Management & Optimization
-Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft (Bing) Ads, Facebook & Instagram Ads Manager.
-Manage daily account operations including bid adjustments, budget allocation, audience targeting, and A/B testing.
-Monitor and improve performance metrics such as CTR, CPC, CPL, and Conversions.
-Identify keyword opportunities and recommend campaign structuring strategies aligned with client goals.

Tracking & Analytics
-Implement and monitor conversion tracking via Google Analytics and Google Ads.




-Generate UTM parameters and manage tracking through Google Tag Manager (GTM).
-Conduct quality checks (QC) on landing pages and ensure correct tracking across the full conversion funnel.
-Analyze campaign data and present actionable insights to internal teams and clients.

Reporting & Strategy
-Prepare performance reports using Excel and analytics tools.
-Provide data-driven recommendations for creative, audience segmentation, and scaling strategies.
-Continuously test and optimize campaigns to improve ROI and reduce acquisition costs.

Required Skills & Qualifications
-3–6 years of experience in an Advertising Agency or performance marketing environment.
-Proven experience managing multiple paid media accounts with measurable results.
-Robust hands-on expertise in:
-Google Ads (Search, Display, YouTube)
-Microsoft/Bing Ads
-Meta Ads Manager (Facebook & Instagram)

Experience with:
Google Analytics

Apply on Kit Job: kitjob.in/job/47nefx

📌 Performance Marketing Manager (Gurugram)
🏢 Important Company of the Sector
📍 Gurugram