Apply on Kit Job: kitjob.in/job/4804ps

Social Media Marketing Manager

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Location: Noida

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Experience: 3-6 Years

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Industry Preference: FMCG / Food & Beverage / D2C / Agency Background

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Role Overview

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We are looking for a dynamic Social Media Marketing Manager with robust experience in handling FMCG and food brands. The role requires a blend of strategy, creativity, execution, and performance understanding to drive brand visibility, engagement, and business impact across digital platforms. You will be responsible for managing end-to-end social media for multiple brands, ensuring content quality, consistency, timely execution, and growth-driven strategies.

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Key Responsibilities

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1.

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Social Media

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Strategy & Planning

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Develop monthly and quarterly social media strategies aligned with brand goals.

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Create structured content buckets (Product, USP/RTB, Recipes, Trends, UGC, Moments).

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Plan campaign calendars (seasonal, topical, product-led campaigns).

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Align strategies with offline marketing, launches, and trade activities.

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- Content & Creative Direction

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Lead ideation for high-quality creatives, reels, and videos.

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Ensure strong USP/RTB storytelling, especially for food products.

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Guide teams on visual language, tone, and brand consistency.

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Drive trend-based content + moment marketing execution.

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- Execution & Delivery Management

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Manage and monitor social media rosters for multiple brands.

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Ensure timely delivery of creatives and campaigns.

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Coordinate with design, content, and video teams.

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Maintain quality control and approval processes.

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- Performance & Growth

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Track and optimize KPIs (Reach, Engagement Rate, CTR, Followers Growth, Views).

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Analyze campaign performance and provide actionable insights.

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Work closely with the performance team for paid media amplification.

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Ensure continuous page hygiene and boosting strategies.

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- Influencer & UGC Strategy

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Plan and execute influencer collaborations.

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Drive UGC-led campaigns and content amplification.

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Ensure content aligns with brand tonality and campaign objectives.

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6.

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Platform

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Management

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Manage platforms like Instagram, Facebook, YouTube, LinkedIn (if required).

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Optimize content as per platform-specific best practices.

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Ensure consistent brand communication across channels.

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7.

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Client

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Coordination & Reporting

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Act as a point of contact for clients on social media deliverables.

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Present monthly reports, insights, and way forward strategies.

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Handle feedback, revisions, and expectation management effectively.

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Key Requirements

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3-6 years of experience in social media marketing (FMCG preferred).

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Strong understanding of food category communication (taste, texture, usage storytelling).

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Experience managing multiple brands simultaneously.

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Hands-on experience with content planning, campaign execution, and reporting.

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Understanding of paid media, influencer marketing, and digital trends.

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Excellent communication, coordination, and ownership mindset.

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Preferred Skills

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Experience in agency environment handling FMCG clients.

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Strong eye for design, reels, and video content.

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Knowledge of quick commerce / e-commerce integrations (Blinkit, Amazon, etc.).

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Ability to identify trends quickly and execute fast.

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What We Expect

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Ownership mindset - not just execution, but thinking like a brand custodian.

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Speed with quality - fast turnaround with strong output.

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Proactive approach - ideas, improvements, and growth mindset.

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Strong team collaboration and leadership.

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Why Join Us

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Opportunity to work on leading FMCG & food brands.

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Exposure to integrated marketing (digital + offline + influencer + media).

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Fast-paced environment with high ownership and growth potential.

Apply on Kit Job: kitjob.in/job/4804ps

📌 Social Media Marketing Manager ( FMCG Brands - Read JD Carefully - Agency Experience Required) (Varanasi)
🏢 Sociapa
📍 Varanasi