Founded in 1989, SHEMROCK Group of Schools is India’s first preschool chain and a pioneer in revolutionizing early childhood education. As the first organization to introduce the franchise model in the education sector, SHEMROCK has built a strong national and international presence.
With:
- 625+ branches across three countries
- 350,000+ children nurtured
- Multiple industry accolades
SHEMROCK is known for its scientifically designed curriculum and child-centered learning approach. Led by its founders and an experienced management team, the organization continues to foster innovation, harmony, and child-friendly educational environments.
Role Overview
We are seeking a full-time Performance Marketing Manager to join our on-site team in Rohini.
This role is ideal for a data-driven marketer who understands paid acquisition, performance optimization, and lead-generation strategy—especially in high-intent, education-driven campaigns.
You will be responsible for planning, executing, analyzing, and optimizing digital marketing campaigns across major platforms to drive measurable growth and improve ROI.
Key Responsibilities
- Plan and execute paid marketing campaigns across:
- Google Ads
- Meta (Facebook & Instagram) Ads
- Other relevant PPC platforms
- Manage and optimize pay-per-click (PPC) campaigns
- Conduct A/B testing across ads, landing pages, and creatives
- Monitor campaign performance and improve cost-per-lead (CPL)
- Develop and refine lead-generation funnels
- Track and report key performance indicators (KPIs)
- Work closely with content and creative teams to align messaging with campaign goals
- Continuously improve digital presence and conversion metrics
Required Qualifications
- Strong hands-on experience with Google Ads, Facebook Ads, and PPC platforms
- Expertise in analyzing campaign metrics and preparing performance reports
- Working knowledge of:
- Conversion Rate Optimization (CRO)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Familiarity with Google Analytics or similar analytics tools
- Robust communication, analytical, and strategic thinking skills
- Bachelor’s degree in Marketing, Advertising, or related field (or equivalent experience)
Preferred
- Experience in the education sector or related industries
Work Details
- Work Mode: Work from Office
- Location: Rohini, Delhi
- Near Metro Pillar 417
- Nearest Metro Station: Rohini West
Apply on Kit Job: kitjob.in/job/48fryb
📌 Performance marketing Manager (Rohini)
🏢 Shemrock Group of Schools
📍 Rohini
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