kanini software solutions
Job description Kanini is looking for a smart, self-driven Program Manager to work in the Marketing operations team to refine the companys marketing process. You will be adding value by improving workflows, removing roadblocks, and promoting efficiencies in our marketing processes. You are responsible to perform data analysis and are capable of using CRM tools and other marketing tech stack. You will define new initiatives, execute these projects, and track performance metrics. These projects will span across sales & marketing teams. If you are self-motivated and are looking for a high-growth, high-learning profile exposing you to all functional teams then this is the perfect profile for you!
Implement a comprehensive, omnichannel marketing plan to increase brand awareness and generate quality leads
Drive and monitor all marketing campaigns and optimize them based on well-defined metrics and business goals
Liaise between the marketing, branding and sales functions
Analyze and manage funnel performance and campaign performance to help the organization make improved decisions
Create, analyze, and optimize marketing processes
Create marketing strategies based on funnel and data analysis
Help and enable the leadership teams to adopt different marketing technologies that help us accelerate our growth
An entrepreneurial mind set
8 to 10 years experience in an IT product & Services company, preferably with a sharp mind for understanding and adapting to new marketing solutions
Demonstrable experience designing and implementing successful marketing campaigns and Go-to-Market Strategies for technology services and products to the US market
Solid knowledge of all contemporary digital media marketing channels and toolsets Experience with CRM software and other relevant tools and techniques
Preferably with experience of marketing ServiceNow solutions/platform
Research-oriented and data-driven.
Managed multiple stakeholders Marketing, Campaigns, Sales, Support, Product, Legal
Created and managed sales funnel and operations activities
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