About the Role
This position is in the Account-Based Marketing group at Exotel. The Account-Based Marketing team works on GTM strategies across 7 countries helping large enterprises with their cloud telephony adoption. We work with organisations across multiple verticals such as eCommerce, Logistics, BFSI, Automobiles, Consumer Durables among many others.
This individual will be responsible for driving all aspects of account-based marketing and work closely with marketing colleagues, sales teams to deliver compelling campaigns, execute plans, and measure ROI.
Exotel is one of Southeast Asias largest cloud telephony companies.
Our aim is to change the way enterprises look at customer communication. We build the best in class communication products that power the companies of today and tomorrow. Our technology enables customer communication for our clients such as Uber, Ola, Go-Jek, ICICI, IDFC, Redbus, Flipkart, Quikr, Practo, Lazada, Redmart, to name a few.
We are a young company with humble beginnings in 2011 that grew from a 3 member team to 100 employees. Our technology has connected over 400 million people across the world and powered over 10 billion conversations. Read our growth story here.
Why should you join us?
A driven, fun and diverse team to work with and learn from
Flexible working style
Freedom to experiment
Ability to grow with a very fast-growing company
A supportive and inclusive atmosphere
What will you do?
You will be responsible for planning and executing customer acquisition campaigns in domestic and international markets (India, Indonesia, Malaysia, Singapore, Thailand, Australia)
Drive lead generation and nurturing activities to support sales goals
You will be conducting market research to develop a deep understanding of different industry verticals to help:
Design customized messaging based on industry trends
Identify and pitch new use-cases
Create impactful outreach within key profiles to generate leads
You will be working on creating clear, compelling campaign content that demonstrates deep knowledge and understanding of the business's solutions and markets.
You will track, maintain and analyse metrics to design and implement high-quality campaigns through better targeting, relevant content and personalised communication
You will be responsible for efficiently managing the entire lead life-cycle starting from a well-planned outreach to demonstrating product capabilities over a demo and smooth sales handover
You need to develop a deep understanding of our solutions to identify new areas where Exotel offerings can add value.
You will be responsible for planning participation in demand generation channels such as events, workshops and webinars
You will be working with sales to understand market insights and regions specific tasks such as setting up meetings or participation in an event.
What are we looking for?
We need individuals with a bachelor's degree with at least 2 years of relevant work experience in marketing for enterprise software companies or similar experience marketing SaaS products
We look for excellent written and spoken communication (email content, prospecting calls, etc)
We need candidates with experience in marketing automation and lead nurturing processes
We look for individuals having a good understanding of customer business and ability to pitch appropriate solutions
We need individuals having strong persuasion skills for effective follow-up and conversion of leads
Good interpersonal skills to work, succeed and have fun in a highly competitive team
We prefer a candidate who is willing to go the extra mile with a strong work ethic; self-directed and resourceful
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.
About the Role The Account-Based Marketing team works on enabling enterprise cloud telephony adoption across Exotel’s target markets (India, SEA, AU, LATAM). We focus on large and fast-growing organ [...]
Job Description We believe that longer-term, people >> product & profits and prioritize culture over everything else. We are looking for individuals with the right mix of hunger, passion, and cult [...]
Job Description You will be responsible for planning and executing awareness and customer acquisition campaigns for named accounts in the domestic and international markets You will work on creatin [...]
Job Description Hewlett Packard Enterprise advances the way people live and work. We bring together the brightest minds to create breakthrough technology solutions, helping our customers make their m [...]