Manager Digital Marketing & Inbound Sales [FD901]

Manager Digital Marketing & Inbound Sales [FD901]

22 Dec

22 Dec



Job Description

A Fast Pace Environment & High Growth SaaS Environment

A Young, Passionate and High Energy Team

A Challenge that will Revolutionize the face of Agriculture

An Ambitious Journey to place an Indian AgTech startup on the Global map

A Mission to do your bit for the Society

A Superb opportunity to drive a team around content marketing function

About the Position:

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Collaborates with agencies and other vendor partners.

Evaluates emerging technologies.

Provides thought leadership and perspective for adoption where appropriate.

Manages the Inbound SDRs process from lead qualification to opportunity stage

Creating and maintaining vendor relationships

Self-motivated yet customer-focused

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Qualification & Experience:

Bachelors or Masters degree in marketing or a related field

Proven working experience in digital marketing in any industry

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, SFDC, Pardot)

The original job offer can be found in Kit Job:

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