(HO310) - Marketing Database Executive/Senior Executive (Salesforce)

(HO310) - Marketing Database Executive/Senior Executive (Salesforce)

27 Dec
The Economist Group

27 Dec

The Economist Group


Job Description

The Economist Intelligence Unit (EIU) is the businesstobusiness arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, The EIU helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies.

The Database Marketing team manages the EIUs customer and prospect data, which underpins regular marketing communications and client engagement activities. The Database Marketing Executive is responsible for reporting and analysis leads, accounts and contacts for various business needs, maintaining data quality, data enhancements, data uploading, removing unsubscribes,

updating records with new details and other tasks to maintain the quality of the data in the EIUs CRM system (Salesforce.com).

Accountabilities How you will contribute:

Produce regular reports, including on data quality KPIs and qualified leads, contacts and accounts

Undertake Data Audits, data maintenance and ensure the accuracy of information in the CRM database

Enter new data or resolve imported data issues and perform data entry work, as necessary, to maintain integrity of data within the CRM database

Coordinate data research and list build schedules to ensure a consistent flow of new prospects to sales teams

Compile data for marketing campaigns and other activities along with reporting and analysis

Liaise with the marketing, account management and business development teams regarding the latest client details and information

Ensure customer data is complete, accurate and up to date

Help and support Salesforce Lightning users and train them on Lightning interface

Experience, skills and professional attributes The ideal skills for this role are:

Minimum 3-6 Years of experience working within a CRM database (Salesforce.com is preferred)

Analytical bent of mind and well versed with reporting in Salesforce

Understanding of associated database applications, such as Demand Tools

Excellent English oral and written communication skills

Familiar with standard MS Office applications (Excel expertise a plus)

Demonstrate good organizational skills

Proficient at data analysis, with a high level of accuracy and attention to detail

Ability to manage priorities and meet deadlines

Work effectively within a team environment

The original job offer can be found in Kit Job:

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