(DGE-508) Marketing CRM (Retention/Engagement)

(DGE-508) Marketing CRM (Retention/Engagement)

27 Dec
|
CommerceX
|
Gurugram

27 Dec

CommerceX

Gurugram

Job Description



Day to day execution and management of Emailers, SMS, WebPush, App push and on-site user notifications

Seamless execution of Emailer and push notification campaigns for brands on CRM platform

Understand and identify user buckets and understand user journeys basis each brand and eCommerce vertical

Seamless and timely execution of campaigns

Contribute ideas to improve the ROI metrics for brands like returning purchasers

Increase customer satisfaction by digging deeper in their domain/business and coming up with innovative campaign ideas

Day-to-day liaison with campaign & account managers on campaign developments

Coordination with internal tech, design, marketing team to ensure campaign deliveries



Pro-actively providing inputs and ensuring work completion across client projects

Tracking, analyzing & summarization of campaign deliverable and process monitoring

Identifying gaps in user journeys and how to improve user buying cohorts

Competition study and analysis of their strategies



Desired candidate will have:



2-5 years of experience in eCommerce specific email and SMS campaigns management

Technical understanding of Emailer, push notifications and how they work

Understanding of eCommerce and user journeys / funnels

Know-how and past working experience on at least 1 CRM platform

Effective verbal & written communication skills

Detail oriented and in-depth understanding of his/her deliverable

Logical and analytical approach and a problem-solving attitude

Out of the box thinking and innovative strategies that can help improve clients accounts

Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow



Technical skills:



Understanding of platforms / tools / technologies like or similar to Netcore, Silverpop, Webengage, intercom.io, etc

Analytical platforms like Google Analytics, Appsflyer, Mixpanel

Good Knowledge of Excel & PowerPoint

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/25802944/dge-508-marketing-crm-retention-engagement-gurugram/?utm_source=html

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