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Job Description – Sales Manager (Aftermarket) – Coimbatore

Company: Neo Wheels Ltd.

Location: Coimbatore

Department: Aftermarket Sales

Reporting To: Regional Sales Head – South

1. Role Summary

The Sales Manager – Aftermarket will be responsible for driving sales, expanding dealer coverage, and strengthening Neo Wheels’ presence across Coimbatore. This dual-city role focuses on high-volume metro and semi-metro markets, requiring strong channel management, excellent market knowledge, and consistent field execution to deliver business growth.

2. Key Responsibilities

A. Sales & Revenue Growth

- Achieve monthly/annual sales targets across Coimbatore markets.
- Grow business in key clusters such as:
- Coimbatore City: Gandhipuram, R.S. Puram, Peelamedu, Avinashi Road belt
- Nearby Markets: Tiruppur, Erode, Salem, Pollachi, Nilgiris belt
- Drive depth of distribution by adding tyre stores, accessory shops, MBO outlets, and premium auto boutiques.
- Push high-value and premium SKU penetration across metro stores.

B. Dealer & Channel Management

- Strengthen relationships with existing dealers and ensure high market engagement.
- Conduct frequent market visits across Coimbatore for order booking, product discussions, and display audits.
- Maintain healthy credit discipline and ensure timely collections.
- Identify white-spots (e.g., Western Tamil Nadu) and onboard new channel partners.

C. Retail Execution & Market Development

- Implement best-in-class wheel displays, POS branding, and in-store visibility across both cities.
- Track competition: pricing, schemes, new designs, and promotional activities in Coimbatore.
- Execute structured beat plans for:
- Coimbatore Zones: North Coimbatore, East Coimbatore,



West Coimbatore, City core
- Extended Zones: Tiruppur belt, Erode region, Salem highway markets
- Support retailers with local consumer activations, test-drive camps, and promotional events.

D. Operations & Reporting

- Maintain sales MIS, daily activity reports, secondary sales mapping, and market intelligence dashboards.
- Coordinate with warehouse/logistics teams for timely deliveries to Coimbatore dealers.
- Handle customer issues, warranty claims, and after-sales queries promptly.
- Provide weekly competitor updates and market movement reports.

3. Key KPIs / KRAs

- Monthly sales achievement (primary + secondary)
- Active dealer growth & new dealership onboarding
- Display & branding compliance at top outlets
- Collection efficiency & zero-overdue compliance
- Market coverage: 18–22 dealer visits/week
- Growth in premium SKUs and fast-moving designs
- Competitor tracking and timely response execution

4. Skills & Competencies

- Strong knowledge of Coimbatore aftermarket — tyre stores, auto accessories, alloy wheel ecosystem
- Excellent negotiation, communication, and retailer relationship skills
- High field discipline and ability to manage two large metro markets
- Market intelligence and strong analytical ability
- Proficiency in Excel, CRM tools, and reporting formats

5. Qualifications & Experience

- Graduate; MBA preferred
- 3–7 years of channel sales experience in automotive aftermarket (tyres, batteries, accessories, wheels)
- Prior experience handling Coimbatore/Tamil Nadu markets is a solid advantage
- Proven track record of dealer development and achieving sales targets

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person

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📌 Sales Manager (Coimbatore)
🏢 Neo Wheels
📍 Coimbatore