Company: Astro Arun Pandit Group (HoroCosmo App)
Location: Noida, Uttar Pradesh
Work Mode: On-site
Compensation: Open for exceptional candidates with strong performance creative experience

We are hiring a Head of Creative Strategy to build and lead the creative strategy engine across the Astro Arun Pandit ecosystem.

This is not a design review or content calendar role.

We are looking for someone who understands performance marketing, audience psychology, paid ads, hooks, UGC, scripts, landing page messaging, funnel conversion, and creative analytics deeply enough to build winning creative systems.

The right person should be able to look at creative performance and answer:

* Why did this ad work?
* Why did this creative fail?
* Which hooks should we test next?
* Which audience angle can scale?
* What message will improve CTR, CAC, CVR, ROAS, and revenue?

Key Responsibilities

Creative Strategy

* Define creative strategy by brand, audience, funnel stage, and offer
* Build message hierarchy, hook banks, and creative angle banks
* Convert customer insights, trust signals, offers, and market behavior into strong creative direction

Performance Creative

* Lead creative strategy for Meta, Google, YouTube, and other growth channels
* Build structured testing systems for hooks, formats, scripts, offers, visuals, and UGC concepts
* Improve creative hit rate, testing velocity, freshness, and scale-readiness
* Work closely with performance marketing teams to improve CTR, CAC, CVR, ROAS quality, and downstream conversion

Messaging and Conversion

* Oversee hooks, ad scripts, UGC briefs,



landing page messaging, and conversion copy
* Build direct-response creative angles, not just brand storytelling
* Tailor messaging for acquisition, retargeting, conversion, and retention

Data-led Creative Decisions

* Use ad data, funnel data, customer insights, and test results to guide creative priorities
* Analyze why creatives win or lose across audiences, placements, and funnel stages
* Build a learning system so winning hooks, concepts, and angles can be reused and scaled

Team Leadership

* Lead and guide scriptwriters, creative strategists, designers, editors, and UGC resources
* Build briefing systems, feedback loops, creative review processes, and quality standards
* Raise the strategic and execution quality of the creative team

What We Are Looking For

* Strong experience in creative strategy for performance marketing, paid ads, D2C, apps, content, or consumer internet businesses
* Deep understanding of hooks, audience psychology, ad messaging, UGC, direct-response creative, and conversion
* Ability to read performance data and convert it into better scripts, hooks, angles, and creative concepts
* Experience working with Meta Ads, Google Ads, media buying teams, funnel teams, and analytics teams




* Experience managing high-volume creative production and structured testing
* Strong leadership across writers, designers, editors, and creators
* Ability to build systems, not just review assets

Ideal Background

You may be a strong fit if you have worked in:

* Performance-led D2C brands
* Consumer apps
* Content-led commerce businesses
* High-scale paid ad teams
* Creator-led or founder-led brands
* Businesses where trust, emotion, and conversion all matter

Not the Right Fit If

* You are a brand-only profile without performance marketing depth
* You are a design-only profile without messaging and conversion understanding
* You manage content but cannot connect creative to CAC, CTR, CVR, ROAS, and revenue
* You cannot read ad data and convert it into better hooks, scripts, and concepts
* You prefer only execution and cannot build systems

Why Join

* Direct impact on growth across serious consumer brands
* High ownership and visibility
* Opportunity to build the creative engine from the ground up
* Quick execution environment with ambitious scale goals
* Work across content, commerce, education, apps, and spiritual products

To Apply

Please send:

* CV
* Portfolio or case studies
* Best paid campaigns or performance creative systems built
* Examples of hooks, creatives, or campaigns that drove measurable results
* Current CTC
* Expected CTC
* Notice period

Email: [email protected]
Subject line: Application - Head of Creative Strategy

📌 Head of Creative Strategy - Performance Marketing (Noida)
🏢 Astro Arun Pandit
📍 Noida