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Hiring Assistant Manager / Manager – Marketing Automation (Lifecycle & Engagement) for Amity University Noida.

Role Overview: We are looking for someone to own and scale our marketing automation engine - driving engagement, nurturing, and conversion across the entire user lifecycle. This role is about:

Designing intelligent user journeys
Improving engagement at every stage
Driving measurable impact on conversions
Independently manage and optimize lifecycle communication across: Lead → Application → Admission → Retention

Key Responsibilities
Lifecycle Journey Design & Execution
Build and manage end-to-end user journeys on MoEngage
Create journeys for: Lead nurturing, Drop-off recovery, Application completion, Fee payment nudges, Re-engagement of cold leads, etc
Ensure journeys are timely, contextual, and conversion-focused
Funnel-Based Automation
Align journeys with funnel stages: Lead → Engaged → Applied → Paid → Admitted
Identify gaps in communication across stages
Introduce triggers, nudges, and reminders to reduce drop-offs
Optimization & Experimentation
Continuously improve journey performance: Open rates → Click rates → Conversion rates
Run A/B tests on: Messaging, Timing,



Channels (WhatsApp, Email, Push, SMS)
Move from batch campaigns to behaviour-driven automation
Data & Insights
Track performance of all journeys and campaigns
Build dashboards and reporting frameworks
Identify patterns and opportunities for improvement
Share actionable insights with marketing and sales teams
Platform Ownership
Own day-to-day operations of MoEngage
Manage segmentation, targeting, and campaign setup
Ensure data flow, event tracking, and integrations are working correctly
Maintain hygiene of user data and communication flows
Cross-Functional Collaboration
Work closely with: Performance Marketing, Inside Sales (ground feedback on user behavior) and Product/Tech (event tracking, integrations)
Translate business needs into lifecycle journeys

Experience Required:
2–8 years of experience in Marketing Automation / CRM / Lifecycle Marketing
Hands-on experience with tools like MoEngage, WebEngage, Clevertap, HubSpot, etc.
Experience in EdTech, consumer internet, or B2C businesses preferred

Interested candidates can directly apply to this job as the earliest.

Apply on Kit Job: kitjob.in/job/4gmdo8

📌 Marketing Automation Manager (Noida)
🏢 Amity University Noida
📍 Noida