Performance Marketing Manager (D2C | App | Retail)

Location: Koregaon Park, Pune (On-site)

Experience: 5–6 years

Team Size: 6–7 members

Reporting to: Head of Marketing

About Palmonas

Palmonas is redefining jewellery for the modern Indian woman by bridging the gap between fine and fashion with its “demi-fine jewellery” philosophy. We are a fast-scaling omnichannel brand with a strong digital presence (Website and App) and a rapidly growing offline retail footprint. Our focus is on building a performance-driven growth engine across all channels.

Role Overview

We are looking for a Performance Marketing Manager who will own end-to-end revenue across Web and App, while also driving digital contribution to retail growth. This is a high-ownership role that goes beyond campaign execution. The role involves driving business outcomes, building scalable systems, and leading a high-performing team.

Key Responsibilities

1. Paid Media Ownership (Core)

- Own and scale Meta and Google Ads end-to-end
- Manage monthly budgets of ₹3–10 Cr
- Build and execute full-funnel strategies (prospecting, retargeting, retention)
- Ensure channel-wise scalability and profitability

2. Website Performance (Primary Revenue Driver)

- Drive revenue growth through the website (Shopify)
- Improve key metrics:
- Conversion Rate (CR%)
- Average Order Value (AOV)
- Customer Acquisition Cost (CAC)
- Collaborate with tech and CRO teams to optimize landing pages and user journeys

3. App Growth and Performance

- Own app installs, activation, and repeat usage
- Optimize:
- Cost per Install (CPI)
- App CAC
- Conversion Rate
- Retention and repeat behavior
- Work with retention teams on lifecycle marketing initiatives

4. Retail Store Contribution (Digital to Offline)

- Drive store footfall through digital campaigns




- Execute hyperlocal targeting around store catchment areas
- Track and optimize:
- Cost per store visit
- Revenue driven through digital attribution
- Support store launches with performance-led campaigns

5. Team Leadership

- Manage and mentor a team of 6–7 members
- Set clear KRAs, targets, and performance benchmarks
- Conduct regular reviews and drive accountability
- Upskill the team in:
- Creative strategy
- Data analysis
- Execution excellence

6. Revenue and Performance Ownership

- Deliver monthly revenue targets across:
- Website
- App
- Retail (digitally influenced)
- Improve key metrics:
- ROAS
- CAC
- MER / TACOS
- New customer acquisition

7. Creative Strategy

- Collaborate with brand and content teams
- Build a scalable creative pipeline (UGC, performance hooks, formats)
- Identify high-performing creatives and scale them effectively

8. Data and Analytics

- Track and analyze daily performance metrics:
- Spend, ROAS, CAC
- CTR, CVR, AOV
- Maintain strong working knowledge of:
- Meta Ads
- Google Ads
- Shopify / GA4
- Identify performance bottlenecks and implement quick solutions

9. Experimentation and Scaling

- Develop a structured testing roadmap across:
- Audiences
- Creatives
- Offers
- Landing pages
- Scale winning strategies and eliminate inefficiencies

10. Cross-functional Collaboration

- Work closely with:
- Retention teams (Email, WhatsApp, App)




- Website (CRO and UX)
- Operations (inventory planning)
- Retail teams (store campaigns)

Key Metrics You Will Own

Core Business Metrics

- Total Revenue (Web and App)
- ROAS / MER / TACOS
- CAC / CPP
- Current Customer Acquisition

Website Metrics

- Conversion Rate (CR%)
- Average Order Value (AOV)
- Cost per session

App Metrics

- Installs and CPI
- App CAC
- Conversion Rate
- Retention and repeat rate

Retail Metrics (Digital Contribution)

- Store footfall driven through ads
- Cost per visit
- Revenue attribution

Ideal Candidate Profile

- 5–6 years of experience in performance marketing (D2C preferred)
- Proven experience managing teams of 5–7 members
- Strong hands-on expertise in Meta Ads and Google Ads
- Experience working across web and app funnels
- Understanding of omnichannel growth (online to offline)
- Strong analytical and execution-focused mindset
- High ownership and accountability

What Will Make You Stand Out

- Experience in fashion, jewellery, or lifestyle D2C brands
- Strong understanding of both creative strategy and performance marketing
- Experience managing large-scale budgets (₹4Cr+ per month)
- Exposure to retail attribution and hyperlocal campaigns

Culture Fit

- High ownership with low ego
- Execution-first mindset
- Strong leadership and team management capability
- Comfortable working in a fast-paced environment

Why Join Palmonas

- Ownership of revenue across Web, App, and Retail
- Opportunity to lead and scale a high-performing team
- Direct exposure to leadership and strategic decision-making
- High-impact role with strong growth potential

Interested candidates can share their updated CV via mail : [email protected]

📌 Performance Marketing Manager (Mumbai)
🏢 Palmonas
📍 Mumbai