About Rupeek:
Rupeek , established in 2015 and headquartered in Bangalore, stands as India's leading asset-backed digital lending fintech platform. Committed to making credit accessible to Indians in a fair and convenient manner, Rupeek pioneers innovative financial products focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India. With a customer base exceeding 5,00,000+, the company's strategic partnerships with top banks and financial institutions underscore its commitment to building gold-backed assets through low-risk, low-touch, and friction-free processes.
Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. In Apr 2024, Rupeek turned profitable and raised $25 in equity capital from Manipal Group and Elevation Capital to fund its next phase of growth . Join us in redefining the future of finance through innovation, technology, and a commitment to financial inclusivity.

About the Role:
We are looking for a highly analytical and driven Business Analyst to monitor, analyze, and optimize business funnels across cities and channels. This role requires strong problem-solving skills, a data-driven mindset, and the ability to work closely with cross-functional teams to drive business impact.

Job title: Analyst - Product & Strategy
Education: B.Tech from reputed top-tier colleges, with preference for IIT/BITS/top NITs
Experience: 1-3 years of relevant experience
Location: Bangalore

Key Responsibilities
Analyze conversion funnels, identify performance deviations, and generate actionable recommendations for optimization




Conduct deep-dive analyses to uncover user behavior trends, growth opportunities, and key business drivers
Partner with product, business, and cross-functional stakeholders to design and implement strategic initiatives
Extract insights from customer interactions, feedback, and operational data to identify pain points and root causes
Structure ambiguous business problems into data-driven frameworks and actionable solutions in a fast-paced environment
Define, track, and report key KPIs to support product strategy, experimentation, and business decision-making
Support roadmap prioritization through prospect sizing, impact analysis, and performance evaluation
Build and maintain dashboards to monitor key product, business, and funnel performance metrics on a daily basis

Skills & Qualifications
Robust analytical thinking and structured problem-solving skills with keen attention to detail
Proficiency in SQL/Hive, Excel, and data visualization tools such as Tableau, Power BI, or MicroStrategy
Good understanding of experimentation, and data-driven decision-making principles
Experience working with large structured and unstructured datasets to derive business insights
Strong communication and stakeholder management skills, with the ability to translate analysis into business impact
Understanding of product metrics, user funnels, retention, growth, and marketplace/business performance metrics
Bachelor’s degree in Engineering, Mathematics, Economics, Statistics, or related quantitative disciplines from top-tier institutions preferred (e.g., IITs)

Why Join Us?
Be part of a fast-growing fintech shaping the future of credit in India
Work in a high-impact, fast-paced setting
Backed by leading global investors

Join our pioneering team at Rupeek Fintech and play a pivotal role in shaping the future landscape in the Fintech sector!

📌 Analyst - Product & Strategy (Bengaluru)
🏢 Rupeek
📍 Bengaluru