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Vysta PMG manages $200M+ in annual Google and YouTube ad spend across 150+ ecommerce brands. We're hiring a Data Scientist to own the measurement stack that proves what our spend is actually driving.

Most ecommerce brands don't trust the ROAS their ad platforms report — and they're right not to. Last-click attribution overstates what paid is contributing, platform models double-count across channels, and the number on the dashboard rarely matches the number on the P&L.; We're building the proof layer underneath all of it: geo-based incrementality testing, conversion lift studies, and Media Mix Models that reconcile Google with Meta, TikTok, and the rest of the funnel.

What You'll Own
Design and run geo holdout incrementality tests across top-spending client accounts
Stand up our MMM pipeline — white-labeled on Measured initially, then proprietary on Google Meridian for S-tier accounts spending $500K+/month
Translate model output into client-facing proof of incremental impact, working alongside senior media buyers and account leads




Partner with our engineering team on the data infrastructure that feeds the models (BigQuery, dbt)
Build the test design playbook that scales across 150+ accounts without requiring you in every conversation

What We're Looking For
4+ years running incrementality and/or MMM in production at an agency, brand, or measurement platform
Robust Bayesian fundamentals — hands-on experience with Meridian, Robyn, PyMC, or a homegrown framework
Solid Python, SQL, and BigQuery
Working knowledge of the Google Ads and Meta ecosystems
Ability to explain causal inference to a media buyer or client in plain English

Why This Role Is Different

Cross-account data from 150+ ecommerce brands is something no in-house team and no point-solution vendor can replicate. The frameworks you build get applied to $200M+ in active spend, and the work ships directly into client conversations — this is not a research role parked in a notebook.

Apply on Kit Job: kitjob.in/job/4jca9y

📌 Incrementality & Media Mix Modeling Mmm Data Analyst Ludhiana
🏢 Vysta Paid Media Group
📍 Ludhiana