Apply on Kit Job: kitjob.in/job/4jhipy

1. Sales & Business Growth

- Achieve monthly, quarterly, and annual sales targets (volume, value, and mix).

- Drive category-wise growth (Standard, MTB, Kids, Fancy, Premium models).

- Improve model mix and premiumization in line with company strategy.

- Track secondary sales and retail off-take to ensure healthy primary billing.

2. Distributor & Channel Management

- Appoint, develop, and manage distributors and sub-dealers in the assigned area.

- Ensure distributor compliance on stock norms, credit policy, ROI, and working capital.

- Monitor distributor health:

- Stock ageing

- Outstanding / overdue

- Secondary sales productivity

- Conduct monthly distributor reviews with clear action plans.

3.

Market

Working & Coverage

- Ensure effective market working plans (PJP) for self and team.

- Conduct regular dealer and sub-dealer visits to improve visibility and conversion.

- Identify white spaces for new dealer appointments and expansion.

- Strengthen weighted and numeric distribution.

4. Team Management & Capability Building

- Lead and guide ASM/DSE / RSE / Sales Executives in the territory.

- Ensure minimum daily outlet coverage norms and productivity.

- Coach team on product knowledge, selling skills, and scheme execution.

- Review attendance, travel plans, and performance regularly.

5.

Demand

Generation & Marketing Execution

- Execute local marketing activities such as:

- Dealer meets

- Cycle rallies





- School & institutional activities

- In-shop branding & visibility

- Coordinate with marketing team for product launches and promotions.

- Ensure effective utilization of marketing budgets and schemes.

6.

Product

Availability & Supply Coordination

- Ensure availability of right models, sizes, and price points as per market demand.

- Coordinate with supply chain and HO teams to address shortages and allocation issues.

- Avoid overstocking and manage stock rotation and liquidation of ageing stock.

7. Systems, Reporting & Compliance

- Ensure usage of Sales Apps / SFA / Bizom / SAP as applicable.

- Maintain accurate reporting on:

- Sales

- Distribution

- Stock & OD

- Market activities

- Ensure compliance with company policies, processes, and audit requirements.

Desired Candidate Profile

- Qualification MBA/PGDM

- Designation State Head

- Minimum Experience 8-12 years in UP state in consumer durables/Kitchen appliances/Home appliances

- Experience in distribution & channel management

- Robust exposure to distributor-led sales model

- Good analytical, negotiation, and relationship management skills

- Willingness to travel extensively within the assigned territory. Should have own car and should be able to drive the car. Willingness to travel for minimum 20 days.

- Ability to lead and motivate field sales teams.

Apply on Kit Job: kitjob.in/job/4jhipy

📌 State Head Sales (Lucknow)
🏢 Hero Cycles
📍 Lucknow