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SALES OFFICER

Department: Sales

Work Location: GHAZIABAD

Grade: O1/O2

Travel Required: Yes

Reporting to: ASM

Functional:

Minimum Job Requirements

Educational Qualification:

Any Graduation

Experience:

2 -9 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Any additional requirement:

Purpose of the Position (Job Summary)

- To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user

Key Roles and Responsibilities

Financial

- Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
- Management and timely resolution of the claims received by the company from the trade partners

Customer Oriented

- Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
- Sharing distributors market service feedback with ASM
- Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

People Oriented

- Seeking ASMs counsel for resolving retailer/distributor complaints

Internal Business Process

- Identifying existing outlets not serviced by distributors and capturing current outlets added.



Ensuring distributor coverage at these outlets
- Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
- Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
- Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
- Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
- Driving distributor to purchase articles with market demand and enhancing range selling

Competencies

Technical/Functional

Behavioral

- Selling skills

- Analytical skills

- Customer Orientation

- Interpersonal skills

Key Responsibility Areas

Quantitative

Qualitative

- % Revenue Contribution from NPDs in defined sales area
- Increase in Range Billing in defined sales area

- Incremental retail coverage
- Increase in % Demand Fulfillment of NPD / Focus Articles

- PJP adherence
- Timely Submission of Market Working reports
- Adherence to Market Working Norms
- Market intelligence & Relationship building

Key Stakeholder Management

Internal

External

- ASM

- MIS Admin team

- Distributors and Retailers

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